Smaller Worlds: Finding Value and Growth in Relationships
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Description
This episode digs into the shift from brand-to-consumer engagement to people-to-people relationships as the foundation for brand value, and the associated imperative to transact more in social currency that people can spend on other people.
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An introduction to big ideas about growth from thought-leaders within Kantar speaking with J. Walker Smith, Knowledge Lead for the Consulting division of Kantar.
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