Purpose 2020 and Purpose-Led Businesses
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Description
In this episode, co-host Andrew Curry interviews Kantar Consulting colleagues and brand strategy practice leads Robert Jan d'Hond and Leslie Pascaud about the business imperative of purpose and the Purpose 2020 framework for effectively creating and managing purpose-led brands.
Purpose 2020 - https://consulting.kantar.com/our-thinking/purpose-2020/
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