Episodes
We’ve all put presentations together, or helped others do so. We thought about what we wanted to say and made sure to add cool graphics and images to break up blocks of text. We may even have kept the bullet points to a minimum. Our guest this week, Mikey Miodusky, is the founder of Ghost Ranch Communications and a presentation designer. Lieten this week as he explains why there is much more to putting presentations together than we realize.    >> Ghost Ranch Communications >>...
Published 05/10/22
Published 05/10/22
You might think that content and running are about as far apart from each other as they could possibly be, but our guest this week, Josh Clark, founder of Big Medium and the Couch-to-5K running program, joins us to explain how they’re more alike than we may realize.    >> Big Medium >> Couch-to-5K >> Josh Clark on Twitter >> Josh Clark on LinkedIn >> Josh Clark on Instagram
Published 04/26/22
Content is a term that many organizations use, but it doesn’t mean the same thing to everyone. Our guest this week, Jeff Eaton, co-founder of Autogram believes in order to communicate effectively, we have to agree on language and meaning. Listen to this week’s episode as he discusses the importance of content management, design systems, and architecture.    >> Autogram >> Jeff Eaton website >> Jeff Eaton on LinkedIn >> Jeff Eaton on Twitter
Published 04/12/22
Often, when we think of coaches, we think of someone involved in the life and performance of an athlete, or someone who is responsible for pushing us and bringing out the best in us. Jen Dary is a leadership coach, mom, business owner, and founder of Plucky, and is our guest this week. Listen to this week’s episode as she discusses her unique and creative approach to coaching others to be their best.    >> Plucky >> Jen Dary on Twitter >> Jen Dary on LinkedIn >>...
Published 03/29/22
Do you enjoy watching unboxing videos on YouTube or TikTok? If you do, you’ve probably come across videos of Adam Peek, SVP of Sales at Meyers, TEDx speaker, pastor, host of the People of Packaging podcast, and our guest this week. Listen to this week’s episode as Adam discusses the importance of packaging in marketing, and the psychology behind the packaging we see every day.   >> Adam Peek website >> Adam Peek on LinkedIn >> Adam Peek’s Podcast >> Adam Peek on...
Published 03/15/22
What do you get when you add naming, brand voice, copywriting, and content together? You get someone like Wynne Renz, Brand Voice and Copy Lead at Miro.com and our guest this week. Listen to this week’s episode as Wynne shares how to successfully communicate who your company is through a well-thought out strategy that combines those four elements.  >> Wynne Renz website >> Wynne Renz on LinkedIn >> Wynne Renz on InVision >> Wynne Renz on Etsy
Published 03/01/22
Passion is often overlooked for knowledge and experience. In order to be successful, we need all 3. But what is our definition of success? If it’s only what we can do for ourselves, we’ve completely missed the mark. For author, media mogul, and founder of Gagnant Media Michelle Taylor Willis, success means what you do for yourself; significance is what you do for others. Listen to this week’s episode as she discusses her passion for significance.   >> Michelle Taylor Willis website ...
Published 01/18/22
Entrepreneurial ideas don’t come in a vacuum - they grow out of everyday situations and interactions. For Arijit Bhattacharyyan, serial entrepreneur, Founder and CEO of virtualinfocom and Founder of World Leader Summit, his entrepreneurial spark came from the most unlikely of places - his love of comic books. In this episode, he shares how he combined his love of math, science, and physics with his love of comic books and became the serial entrepreneur that he is today.   >> Arijit’s...
Published 01/04/22
In this episode, Mildred discussed why your target audience needs to feel like you ‘get’ them and the only way they can do that is if you write your content in a way that speaks directly to them, in their voice. Be sure to listen to her episode today and follow her by clicking on the links below! >> LinkedIn: https://www.linkedin.com/in/mildredtalabi/ >> Facebook: https://www.facebook.com/MildredTalabiOfficial/
Published 12/21/21
How do we make sure our content stands out from the rest? This week's guest, Jonathan Javier created strategies that have been so effective that he now has roughly a million followers combined across LinkedIn, TikTok, and Instagram and reaches over thirty million people a month. Be sure to give his episode a listen and check him out on social! >> Jonathan Javier on LinkedIn >> Jonathan Javier on Instagram >> Jonathan Javier on TikTok >> Wonsulting on TikTok  >>...
Published 12/07/21
Creating content isn’t always easy. It can be a thankless and sometimes challenging job - how do you say something different than what everyone else is saying? Listen to this week's episode as we feature, Scott A. Hale, who co-founded BasketballNews.com and has hired former NBA players to write for him, which means they bring a perspective and quality to their articles and podcasts that other writers can’t. >> Scott A. Hale on LinkedIn >> BasketballNews.com
Published 11/23/21
Content creating is a challenging task, and it’s especially challenging creating voice content. Listen to this week’s episode as Preston discusses how to overcome these and other user experience challenges, and be sure to check out his book, Voice Content and Usability! >> Preston So  on LinkedIn >> Preston So’s website >> Voice Content and Usability
Published 11/09/21
As a second-generation Renaissance festival face-painter, Elia Albarrán has seen a lot of changes in the ways festival-goers express themselves over the years.
Published 04/20/21
Liza Kindred is on a mission to create content about and for mindfulness that steers clear of intentionally obscured marketing lingo.
Published 04/06/21
Emmanuel Aouad combines business strategy and nerdcore rapping as a means of influencing learning and facilitating awareness.
Published 03/23/21
Reacting on the fly is the name of the game for improv comedy, but has the pandemic slowed this growing art form?
Published 03/09/21
Events strategist Dana Pake describes how events should be purposeful and create lasting connections, whether digital or in-person.
Published 02/23/21
Has higher education content marketing lost its way? A shift in strategy is needed to appeal to the next wave of applicants.
Published 02/09/21
Board game marketing has changed during the pandemic, but one thing remains true: People of all ages love a bit of fun competition while they’re stuck at home.
Published 01/12/21
As barmaster of Austin, Texas’ Small Victory, Josh Loving took a cue from cocktail bars throughout history to create a menu that tells a story, answers questions, and sets the mood using very few words.
Published 12/15/20
The NBA’s fully confined bubble provided a thrilling finish to a season slashed by the pandemic and, consequently, a new way to create content that features the league’s superstars.
Published 12/01/20
360 video offers a fully immersive experience for the viewer. It’s as close to being there in real life as you could possibly imagine.
Published 11/17/20
Bethesda Games’ Steve Massey designs video game levels that tell stories, evoke curiosity, and balance gameplay.
Published 11/03/20
Memoirist Rachel Starnes provides a glimpse into the highly personal process of writing a memoir, an often misunderstood—and sometimes controversial—literary genre that continues to evolve.
Published 10/20/20