Connect Communications is a specialised PR agency in political communications. Learn the art here! Andy is Managing Partner and co-owner of Connect, a leading UK public affairs and public relations agency headquartered in London. Andy provides strategic advice and senior counsel to Connect clients on media and political strategy, issues management and crisis communications. Andy has specialist knowledge and strong networks in local government. Andy draws on his experiences as a former...

The secrets of creating great content with storytelling! Revealed in this episode! The Content Marketing Institute, an online resource for information on all things content marketing related, defines content marketing thusly: Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. The key word here is “valuable.” It’s what...

The building and the construction industry is one of the key sectors for any economy. Yet it is also the most distrusted. From New York to London to New Delhi, every new construction project is looked at with suspicion. Because as a population we are generally negative towards change. The average person still doesn’t understand, necessarily, what a huge impact, not just architecture, but the whole built environment has on their lives. The average person still doesn’t understand,...

Public Relations is an increasingly difficult subject in a fragile world. Public relations has been no less affected by war, politics, technology and social change than any other industry. What makes it unique is that it’s the fine point where business, science, and raw human experience meet. This is most often seen in the acknowledgment of PR’s pull on customer engagement and public opinion, while also calling for more accurate scientific measurement of its effect on the bottom line. In...

As jobs become increasingly similar, there are two skills that everyone would need if they are to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to pursuade others to act. Essentially - Analytics + Storytelling = influence. Humans are hardwired to respod to stories and story structure. Stories are how we make sense of and navigate the world. We respond best to stories based on evidence. But storytellers need to use...

Out of Home (OOH) is defined as advertising that reaches people outside of their homes in public places. This fast-growing industry includes traditional media displayed on billboards and posters, typically in waiting areas (such as train stations or bus shelters), as well as roads, motorways and in-transit. The entire UK OOH industry is worth more than £1 billion. Digital Out Of Home (DOOH) lets brands distribute creative, dynamic and (vitally) on-the-fly messaging into essentially any...