The question of who and what we're willing to trust is one of the defining issues of this digital age. In the context of professional services, trust has always played a critical role in the purchasing decisions of clients, and the pandemic has only served to cement that. In this episode, we are joined by J.C. Lapierre, Chief Strategy & Communications Officer for PwC in the United States, to discuss the role of trust, and how firms can build it in this new age.