Our latest research reveals the greatest shake-up in what clients tell us is important when working with a consulting firm since we started tracking this metric seven years ago: Having an innovative approach has been replaced by brand & reputation as the most important attribute. Could this signify a flight to brand, caused by the pandemic? To discuss the topic of brands in professional services, Fiona Czerniawska is joined by Beth Ann Kaminkow, Global CEO at VMLY&R Commerce.