In today’s consulting landscape, clients are highly sceptical about whether their spend on consulting services is generating a positive financial return on investment. So any firm that is able to define, measure, and ultimately create, value is likely to find itself standing out in what is becoming an increasingly crowded market. PwC’s EMEA Consulting Clients and Markets Leader, Julian Wakeham joins us today, to discuss what firms can do to make sure value is demonstrated at all stages of a project.