First up, Fintan and Jon talk about some stuff or other, a bit of this and that, plus their benevolent sponsor overlords Optimove and Clarion Gaming [0:00 – 22:44]. Then star guest and UK gambling law scion Melanie Ellis, of Northridge Law fame, joins the chat. We discuss the newly-minted online slot stake limits, debate the effectiveness of stake limits, the lack of evidence for the impact of same, and have a brief look at the recent WSJ article about a psychiatrist's gambling addiction. This leads to discussing where the responsibility of player and operator overlap, the responsibility of gambling companies and the government, the debate on financial risk checks, the illegal bookie story, the impact of stake limits on customers, the debate on affordability checks in horse racing, and more. The challenges in measuring the impact of stake limits are highlighted, along with the opportunity for intervention and checks with lower stake limits. The introduction of new affordability and financial risk checks is also discussed. The conversation concludes with a timeline for implementing stake limits and financial risk checks, as well as a brief off-topic discussion on pastries, baking, fire alarms, and Amsterdam architecture [22:45 – 58:16].   This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.