Creating a loyalty program for your club is a major endeavour, but at the same time it can be a game-changing opportunity if created with care and precision.  Just ask our guest on this episode of The GIG Podcast, Luke Nieuwland, Co-Owner of Whisky Run Golf Club in Port Colborne, Ontario!    Luke is also a Co-founder at Birrdi Inc., a Golf Tee Sheet software that fully integrates with Square.  One of Luke’s goals is to ensure golf courses are empowered with all the latest technology that’s available to help them grow their business, which is exactly what Luke has been able to do in a big way at Whisky Run thanks to the successful implementation of killer loyalty program that’s helped the business do a complete 180!   Highlights from this episode of the GIG Podcast that you won’t want to miss: - Learn about the new loyalty program at Whisky Run, it’s features and benefits, and how they benefit their customers. - Find out how Whisky Run “pays” for all the loyalty that they provide and ultimately find out if their bottom line has improved.  Were they able to increase profits…or are they just giving out loyalty rewards on revenue that they already had? - Hear specifically how the profitability of their business has improved since they implemented their new loyalty program. - Understand what the consumer behaviours / activities are that they are trying to drive with their loyalty program. - Find out about the mistakes they were making before and what the errors are that Luke sees other clubs making now when trying to create a loyalty program for their club. - Luke tells us about the technology component they use to support and deliver their club’s loyalty program. - If you are a club manager that wants to start a loyalty program at your club, find out what you should do first.   To learn more or to connect with Luke directly, please connect with him on LinkedIn.