John Moran, our Senior Client Strategist, analyzes a Google Ads account that hasn’t been converting on cold terms, and is only converting on brand terms. Learn more about John's process of analyzing why this is happening. In this episode, John also emphasizes the importance of analyzing various channels, tracking conversion paths accurately, and understanding the customer journey to improve conversion rates. Listen to this episode to learn how to optimize your Google Ads campaigns if you're having trouble converting cold traffic and watch out for Part 2 for the continuation of how John troubleshoots the account. PS: This episode is from a recent internal Solutions 8 training. Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services 0:00 Intro 0:15 What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms 3:34 Checking channels 7:07 SMs is the worst for attribution 12:51 Check customer geography and learn more 18:00 Reviewing attribution sources 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbC1LdkdmQXJ1RFJVZVlHeVNWUGZ1cXpuU01zQXxBQ3Jtc0ttd2hsWW95aVg4Q1FGenpBTGZlVzg0MExxVTlpaG5PZWkyTjRQMWlKeVJWdG1NazVmNlJfU2xzZFd5dWNjTjYxUXEwd2F0eTN4TGVvY3ZaaVB0RkNVOG9rVEl6Rjh3dXAxNDRKaUZLQkVXOEZQd2ZrUQ&q=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0BWSNLNRN&v=IZqO_erUEig" rel="noopener noreferrer"...