Are you trying to increase your average order value (AOV)? This episode is for you! Caden Thompson, one of our brilliant Google Ads Strategists, sits down with Nathan Perdriau to discuss AOV—its complexities, common misconceptions marketers have about it, what you should understand, and how you should approach it so you can make informed decisions for the success of your Google Ads campaigns. Listen to this episode to learn about: - How simply looking at the AOV in Shopify doesn't provide actionable insights - The nuances of AOV - New customer AOV vs. returning customer AOV - Strategies to increase AOV - Relationship between initial purchase price and repeat purchase rates Nathan Perdriau is the Co-Founder and Head of Paid Media at Blue Sense Digital; connect with him and Blue Sense Digital here: Blue Sense Digital website: https://www.bluesensedigital.com.au/ Nathan on LinkedIn:    / nathan-perdriau   YouTube channel:     / @bluesensedigital   Podcast:     / @blues-brothers-podcast   Related videos: 💣 Deep Dive Into Contribution Margin and Why It's Important in Marketing:     • 💣 Deep Dive Into Contribution Margin ...   💰 Why You Should Increase Your Average Order Value (AOV):     • 💰 Why You Should Increase Your Averag...   🔥 The Move to a One-Click World and How It’s Changing the Agency Space:    a href="https://www.youtube.com/watch?v=ILmtol2MClk&t=178s"...