Episodes
My golden nugget takeaway from Man's Search For Meaning by Viktor Frankl. Book 2 of 52 in my 52 Book Challenge. Find out more here.
Published 01/12/24
If you want to grow your business, you need to be on YouTube. So to help I wanted to bring on one of the all-time YouTube experts to the show to help you unpack it even more. It's my friend Sean Cannell from Think Media who has one of the best YouTube channels out there on online video, both in how to get started and what kind of content to create, and then the tools and the ways to make your videos look and sound good, he's got it all. In this episode - Sean unpacks what you need to consider...
Published 01/09/24
My golden nugget takeaway from The Dip by Seth Godin. Book 1 of 52 in my 52 Book Challenge. Find out more here.
Published 01/05/24
Have you ever heard the phrase, "new year, new you?" This is the year that I'm gonna be the financially smart version of me or the healthy version of me or the kinder husband version of me. Friend, can I just encourage you, this year don't try to find the new you when you don't even know who the real you is. Takeaways - Don't focus on being a 'new you' in the new year, focus on discovering the real you. - Living out of alignment with your true self can lead to frustration and dissatisfaction....
Published 01/02/24
Can you read a book a week? In today's episode I'm introducing you to the 52 Book Challenge, where I aim to read 52 books in a year. Want to join me? Here is my current reading list (updates coming): https://www.grahamcochrane.com/52books
Published 12/26/23
I’ve always believed generosity was supremely underrated. There’s something about givers that makes them attractive. There’s something about giving that is magnetic. If you’re a giver, people are just drawn to you. Think about it. The most generous person in your world, what do you think about when they come to mind? It’s probably someone you really admire and want to emulate. This isn’t just a great way to live your life. It’s also a great way to build your business. The truth is, being more...
Published 12/19/23
The end of the year is right around the corner. Some people will take this time to celebrate and enjoy the holiday festivities. And while enjoying holiday time with your family is a great thing, you also must do other things if you want to start the new year on the right track. One of the most profound things I do every year is a year-end review. It's a time where I get away from all distractions, go to a beautiful place where I'm inspired, and reflect on the past year. This is a great time...
Published 12/12/23
More people are afraid of public speaking than dying... Did you know that's actually true? It's like most people have this primal fear of getting up in front of people, talking, and things not going well. But the thing is, even if you're terrified of speaking in public, it's one of the best skills you can learn on your entrepreneurial journey. Being able to communicate effectively, whether on stage, online, or in person, impacts your business more than almost any other activity. Those who do...
Published 12/05/23
Being able to sell is the most important skill in business. If you’re not confident in your ability to persuade people, it’s paramount that you learn to develop the skill fast. Because being sub par at sales is the fastest way to lose people who would otherwise be great customers. However, if you’re someone who does have the ability to persuade. You have a powerful skill that almost allows you to print money. And any product or service you sell will be much easier to move considering you know...
Published 11/28/23
A lot of people don't really understand generosity. It's looked at as something you do exclusively for others without gaining much benefit yourself. With this understanding of generosity, it's not surprising why many people don't find themselves being generous often. However, when you truly understand the power of generosity, you'll never look at life the same way again. Being generous has profound impacts on both the giver and receiver. And those who behave more generously often live more...
Published 11/21/23
Most people never reach the level of success they want. There are many reasons for this. A lack of work ethic. Skill deficits. Not having technical know how. The list goes on and on. But in my years of experience building a business, I've found the most common reason why success avoids most people is simply because... They don't know success has levels. 4 levels to be exact. And if you fail to understand the 4 levels of success and what changes you have to make to get to the next level,...
Published 11/14/23
Building your small business will come with many challenges. And unfortunately, many small business owners crumble under the pressure. Economic conditions, external factors, and market changes are all things that can threaten your business at any time. If you're not prepared to weather these storms, they can ruin your business before it even gets off the ground. It doesn't have to be this way. In fact, many small business owners have built their business in a way that protects them from these...
Published 11/07/23
There are plenty of online courses nowadays. This may lead some people to believe that getting into the online courses space is a bad idea. The assumption being that the space is too saturated to really make a profit. But nothing could be further from the truth. I truly believe that we're still early in the online course wave. And there's plenty of opportunity for people who have something valuable to teach to their audience. That's why in today's episode, I'll unpack my 5 reasons for why I...
Published 10/31/23
We're all going to have to deal with challenging people in our life. Whether it's a business partner, co-worker, or neighbor, these people exist. And if you don't know how to engage with them in a way that leaves you unscathed, you're going to be in for a rough time. No one knows this better than Rebecca Zung. Rebecca is the worlds foremost expert on negotiating with narcissist and she's helped many people see the light with her book "SLAY the bully". I invited Rebecca on today's podcast not...
Published 10/24/23
Too many coaches are afraid to raise their prices. Listen, I get it. Raising your rates can be scary and a guaranteed trigger for imposter syndrome. But failing to charge what you’re really worth will put you in a worse position over time. The truth is, by not raising your coaching prices you’re leaving a lot of money on the table and making it harder to reach your revenue goals. Trust me friend, charging high ticket prices for your coaching offer is not as difficult as you think. I’ve taught...
Published 10/17/23
Are you happy in your business? It might be surprising to hear, but many entrepreneurs would answer “no” to the above question. Which can be baffling considering how much time we spend working endlessly to become successful. But once we achieve what we set out to achieve, we can easily be left feeling empty. Trust me friend, this is not an emotion you want to experience. And it’s not even the only negative emotion that can be tied to success. There’s burnout, overwhelm, anxiety, and a long...
Published 10/10/23
There’s a common misconception circulating about solopreneurs... The idea that solopreneurs can go it alone without any assistance or resources is entirely untrue. Take it from me. I've had to shift this perspective for many of my students. While embarking on the solopreneur journey can be an incredible experience, there are certain essentials needed to excel in this game. With a solid foundation as a solopreneur, scaling becomes much more achievable, and you can finally reach those revenue...
Published 10/03/23
There’s a huge problem with most business advice…   It’s something you won’t hear a lot of success gurus talk about. But most business advice nowadays seems to be all the same. Going down YouTube rabbit business rabbit holes may expose you to different personalities, but you’d be hard pressed to find a novel idea among them.    Now this isn’t  necessarily a bad thing. You often hear cliches because there’s truth to them. However, the problem here is that not everyone in business has the...
Published 09/26/23
I do the complete opposite of most other business coaches. Many of them focus on hustling. The idea is if you want more money and success, you should sacrifice sleep and passions until you achieve that goal. But I completely reject that idea, and have ever since the beginning of my business. And if you’ve been following me for some time, you know that I do things completely differently. In fact, I only spend 5 hours per week on my business. Yet I’ve still been able to grow it to 7-figures per...
Published 09/19/23
Social media absolutely overwhelms me. If you’ve been following me for some time, you know that I’m mostly hands-off with all things social media. Personally, I’ve found the whole space to be confusing. It’s tough to keep up with what algorithm does what, which platform is hot (and which one has cooled off), and the nuances of how to grow on one platform compared to the other. However, that doesn’t mean that I’m unaware of the power of social media. I have friends who have huge followings,...
Published 09/12/23
The Bible has been the most important book in my entrepreneurial journey. If you’ve been following me for a while, you know that I’m a devout Christian. And my faith has a presence in every area of my life, including my business. In fact, my faith is the sole reason why I’m as successful as I am today. The Bible has a lot of wisdom to offer regarding prosperity. However, one of the problems many people have found, including myself, is just how often various verses are misquoted. These errors...
Published 09/05/23
A lot of people underestimate what it takes to be in business. This is one of the main things that holds them back. Because the reality is, for you to become successful in any venture, you have to do things you’ve never done. In other words, you have to break free from your comfort zone and become a more capable person. I’ve had to do so many times in the past. And in each phase of my career, I find that this process of shedding one's skin has to be repeated. The problem is, this is much...
Published 08/29/23
I could be a lot more successful than I am today. Don’t get me wrong, I’m definitely blessed. I’ve been able to grow multiple businesses to over 7-figures in revenue. Not to mention help many people start the business of their dreams, all while only working a few hours per work. But on this success journey I’ve made many mistakes. Some of which have cost me a lot of time (and money). Every entrepreneur can attest to this. Mistakes are unavoidable. And if you’re in business long enough, you...
Published 08/22/23
So, you want to make money fast? Normally I’m completely opposed to this way of thinking. And that’s because I truly believe that when you build a business that can consistently feed you and your family for years to come, that’s the ideal strategy to follow. That said, sometimes you may not have the luxury to default to a long term strategy. When life happens, you might need to find a way to pay bills quickly without spending a ton of time building a strong foundation that’s required for a...
Published 08/08/23