Last year I made $30,000 selling a product that didn't exist. And then a few months later I made an additional $100,000 in a period of five days selling the actual product once it came out. Today I wanna unpack how to do just that - to sell your online course before you create it and why, more importantly, would you wanna do such a thing?

I've been sent to give you an urgent message. Please stop paying attention to what your competition is doing. Literally, you need to ignore your competitors because your business's success depends on it.

When I see a book that says "world -class entrepreneurs can achieve more by doing less" as a subtitle, you know I'm all in. Book 15 of the 52 book challenge this year is 10X is Easier Than 2X by Dan Sullivan from Strategic Coach and Dr. Benjamin Hardy. 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=o9B2lq1Ve9yDYDZ3

Starting a business is one thing. Scaling it to seven figures of income a year and beyond is an entirely different thing. The world will tell you to push harder, just do more of what you're doing, but eventually you'll tap out. So there's got to be something different to reach those numbers. And the reality is it's not just actions, it starts with different mindsets. And so in today's episode, what I wanna do is unpack seven mindsets that I've curated over the last 14 years. Seven mindset...

How you start your day matters because it's the only part of your day that you actually have control over. Think about that. It's the only part of your day you have control over. So why not take control of how you start your mornings? And that's the premise of The Miracle Morning by Hal Elrod. The not so obvious secret guaranteed to transform your life before 8 a .m. The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=Sz3CWCqYZp15DOT_

So I just took 60 days off of work. That's right, I've been gone for 60 days and maybe you didn't even notice. That's okay, I still love you. But on this episode, I wanna talk about why I took a two month break, what the heck happened while I was gone, why I haven't been posting these episodes in the last 60 days and the good and the bad and the ugly of what it looks like to take a two month sabbatical. At the end of the episode, I'm also gonna walk you through three simple steps that I think...

What is the secret to a great marriage? What does it take to not only stay together, but to grow deeper and deeper in love and have more and more joy and satisfaction and fun and deep friendship in your marriage? That's the question I think every married person should be asking. My second relationship book this year in the 52 Book Challenge is another marriage one. It is The Go -Giver Marriage by John David Mann and his wife, Ana Gabriel Mann. 52 Book Challenge:...

Are we missing the point of money? Are we saving too much and not spending enough on the things that matter? That's the premise of this week's book, Die With Zero by Bill Perkins. The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=SN8F_Y9kcSehhtW1

Plenty of people will tell you to follow your dreams. Few people will be honest about just how hard it will be. Today I unpack book 11 in the 52 Book Challenge, the legendary book from Paulo Coelho, The Alchemist. The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=exghd7eq-Can316V

Can you really change your life in just 5 seconds? That's the premise of Mel Robbins' hit book The 5 Second Rule. Based on the latest brain science and habit forming psychology, this simple rule can help you improve just about every area of your life. Let's unpack my biggest takeaway from the book! The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=NcjZCDApwK0hMJDn

If you're an entrepreneur or a high achiever or an ambitious person, you might struggle with happiness because you're always chasing the next thing. And I know this from experience.This is the story of my life. And so today's book in the 52 book challenge, The Gap and the Gain by Dan Sullivan and Dr. Benjamin Hardy, we need to unpack this most important issue. This is probably one of the most helpful and honest books I've ever read for entrepreneurs and high achievers. The 52 Book Challenge:...

What is prayer? How does it work? Am I doing it wrong? These are questions that many Christians have had and many people of all kinds of faiths have had. And in today's book, in the 52 -book challenge, book eight, we're going to talk about prayer as unpacked in the book If You Will Ask by Oswald Chambers. The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=UbSEfzp7IzJ11VUX

I think communication is the most powerful skill you can have because this whole world revolves around people. And the better you can communicate with those people, the better your life will be, whether you're a leader, a speaker, a content creator, or you just interact with humans from day to day. Improving your communication can help a ton. So that's why I dedicated an entire category of the eight categories of books to communication. And today's book is the 16 Undeniable Laws of...

If you've ever struggled with writer's block or creativity block or just that inner struggle to bring something to life in the world that you want to see (whether a business, a new workout routine, a new relationship that you know you should pursue) this book is for you. Today in our series of the 52 Book Challenge, we are talking about book six of 52, The War of Art by Steven Pressfield The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=l0WqrbEMJEESNCsv

In this conversation, Graham Cochrane interviews Justin Roethlingshoefer about the importance of health for entrepreneurs. Justin shares his early interest in health and how it led him to start his company, Own It. They discuss the meaning of 'Own Your Different' and how it applies to client services. Justin also shares his journey of resisting conformity and stepping into a bigger world. They explore the mind-body connection and the importance of taking a holistic approach to health....

What separates a healthy marriage from a miserable one? In this book review, Graham Cochrane discusses 'The Four Habits of Joy-Filled Marriages' by Marcus Warner and Chris Coursey. The book explores how brain science can be used to improve marriages and create a stronger emotional, spiritual, and physical connection. Cochrane highlights the concept of joy as the most powerful motivator in life and emphasizes the importance of shrinking the 'joy gap' in a marriage. The book provides four...

I became a net worth millionaire at age 35. I'm a pretty average guy with pretty average investment knowledge, but I've put it to work and I think that's the good news. In today's episode, what I want to do is share with you the three places you must be investing. I'm going to give you specific details and then open the door wide for you to pick and choose from the sub investments within these three, as you'll see. Once you understand the three places you should be investing your money and...

Money and personal finance is usually thought of as a numbers thing, a math thing, no behavior required. In fact, you should keep your emotions out of it and just follow the numbers. That sounds nice, but in reality, if you've had money and dealt with money, you've realized that success with money is predicated more on your behavior, more on your psychology. And so today's book in the 52 book challenge is the Psychology of Money by Morgan Housel. Here is my biggest takeaway. Book 4 of 52 in...

In this conversation, Graham Cochrane interviews Amanda Han, a tax advisor and expert on tax advice for business owners and real estate. They discuss Amanda's journey from working for other firms to starting her own business, the challenges and rewards of working with her husband, and the importance of involving children in business and financial education. They also talk about Amanda's collaboration with Brandon Turner and BiggerPockets, the dangers of misleading tax advice on social media,...

My golden nugget takeaway from The Ruthless Elimination of Hurry by John Mark Comer. Book 3 of 52 in my 52 Book Challenge. Find out more here: https://youtu.be/h3Fo9P4-su0?si=9tV6UJi9Hobw5dpr

Do you actually even need a weekend? Well, according to one of the most successful and popular business owners and content creators today, Alex Hormozi, weekends are for the mediocre masses. Oh, you knew we had to discuss this. Let's unpack it.

My golden nugget takeaway from Man's Search For Meaning by Viktor Frankl. Book 2 of 52 in my 52 Book Challenge. Find out more here.

If you want to grow your business, you need to be on YouTube. So to help I wanted to bring on one of the all-time YouTube experts to the show to help you unpack it even more. It's my friend Sean Cannell from Think Media who has one of the best YouTube channels out there on online video, both in how to get started and what kind of content to create, and then the tools and the ways to make your videos look and sound good, he's got it all. In this episode - Sean unpacks what you need to consider...

My golden nugget takeaway from The Dip by Seth Godin. Book 1 of 52 in my 52 Book Challenge. Find out more here.