Why Smash+Tess founder credits inclusivity and community as the key to their record romper growth
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Be honest: when was the last time you wore pants with a zipper during this pandemic? Even before COVID-19 shifted our fashion priorities, sustainable loungewear company Smash+Tess was reporting nearly 5,000% 3-year revenue growth. The body-positive company has amassed a huge following with their stylish rompers, including celebrities like Hillary Duff and Sarah of The Birds Papaya. Founder Ashley Freeborn credits a lot of their success to the value they place on building an online community. She shares with Sarah how prioritizing inclusivity has been the secret to their growth.
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