The pizza pivot: How General Assembly transformed from a busy restaurant to an IPO
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Ali Khan Lalani is the CEO of General Assembly. If you asked us pre-pandemic, we’d have told you that it’s a popular pizza restaurant in Toronto. Now, it’s reinventing itself as a successful food-tech company and recently secured $13-million in Series A funding with plans to go public. Many lockdowns in, we know the devastating impact the COVID-19 pandemic has had on the restaurant business. But Ali’s is a story of a successful pivot in an industry that needs some good news. He shares how he led his company from in-person dining to pizza subscription company — and their plans for future growth.
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