There are two things that people don’t know or do with growth experiments 1) a pre mortem on the outcomes In Chase Mohseni’s experiences, 10% of the experiments meet the expectations of the best case scenario By analysing the worst-case scenario, you can take into account the lessons learnt and retool based on that. 2) quantitative experiments, instead of experiments that have been based to customer input Talking to customers is the least scalable but most impactful way to rightsize the growth experiments you are running.