It’s not so complicated: Pricing for B2B SaaS
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Description
Pricing is NOT just a financial exercise
It’s also not the result of heavy data analysis
In fact, when talking about B2B SaaS, even at growth stage, pricing is part of your value proposition.
As Aggelos Mouzakitis emphasized, let’s not confuse pricing for startups with pricing for enterprises.
For startups, pricing is a purely Go To Market exercise.
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