Jobs to Be Done framework is not just something that helps your organization in terms of honing in your marketing message and also with product. According to Kristie Holden, it transforms your entire organization. Across from QA, Technical Support, Customer Service, Marketing, Sales, Customer Success, Product. The whole idea is about removing the guess-work, and instead of building something or doing something and hoping it will work, you know it will work because you've done that initial foundational work to validate your assumptions and ideas.