It’s not so complicated: Getting started in Product Marketing with Div Manickam
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Description
When we think about Product Marketing, a part of it is messaging and positioning.
As Div Manickam shared with us, this comes down to finding who your customers are, what are their pain points, and what unique differentiation you can offer as a product.
So it’s not about features or functionality, because your customers will not translate and understand what you are offering.
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