Experimentation is really a tool. And like any tool, it can be extremely valuable when you start to put it to good use. Get rid of the idea of having a culture of experimentation and think about experimentation as your tool to implement a culture of learning. In this episode, we chat with Ben Wise, Head of Programmatic Media at Google Canada, about creating a culture of experimentation. Ben dishes out some awesome tips on shifting your focus from experimentation to learning and how that can help your business thrive.