Still figuring out what customer research really means? You're not alone! Customer research can be a bit of a puzzle as it varies between companies, but it remains an interesting and rewarding aspect of the job. What's even more exciting about it? It has the potential to increase customer lifetime value and even generate new sales. In this GrowthMentor Podcast episode, Jason Amunwa, a renowned expert in customer research and experience design, shares his invaluable lessons on guerrilla customer research tactics.