How do you know what the media is looking for and when is the right time to pitch them your idea? And what the heck do you even pitch in the first place from all the great stuff you know? When it comes to getting the attention of a producer or editor, it's not easy to find the perfect pitch. Their needs vary greatly across media channels and may even be different between their live, on-air, printed and/or online versions. In this episode of The Happy Hour Effect podcast, I will share five easy ways to pull out the most relevant and attention-getting ideas from what you already know so you can pitch the RIGHT things to the media and know when to pitch the media with those great ideas.