Episodes
In this episode: We share our views on the negative impact of having too many promotional messages and how some businesses are confusing potential customers with too many choices.
Published 04/11/23
Published 04/11/23
In this episode: We share the latest headlines in marketing news and discuss valuable updates SMEs should know about.
Published 03/15/23
In this episode: We provide 10 cost-effective marketing ideas for any business, discussing the benefits of each. Request a FREE Online Marketing Health Check
Published 03/14/23
In this episode: We welcome Marketing Automation Manager, Laura Robinson, as we discuss the growing influence of influencers. We’ll share our views on influencer marketing, plus share real-world examples of how your brand can utilise this marketing tactic.
Published 02/23/23
In this episode: We discuss immediate and accessible marketing approaches that your business can take to inject cashflow, from immediate conversion to bookings, we discuss digital transformation approaches that drive the bottom line.
Published 02/06/23
In this episode: We look back at our 2022 trend predictions and see whether we were right, or horribly wrong! Join us for the first episode of 2023.
Published 02/03/23
In this episode: We answer and discuss all the marketing-related questions we’ve received since our last episode, everything from social ads to how to become number one in your area or industry.
Published 01/09/23
In this episode: We get festive and provide guidance on how to collectively navigate Christmas, Black Friday and the World Cup.Looking to save time this Christmas? Our 5-minute guide reveals the 7 simple tips you can use to promote your business.Download NowFREE GUIDE - 7 Simple Tips to Promote Your Business This Christmas
Published 11/01/22
In this episode: We talk about recession and how you should be marketing your business during an economic downturn and decline in consumer confidence.
Published 09/30/22
In this episode: We chit-chat over TikTok, providing an intro to the fastest growing social platform and sharing how your business could benefit from using TikTok to promote your brand, product or service.
Published 08/05/22
In this episode: We touch on the UK's current hot topic of cost of living and what it means for marketing and advertising. We share our own experiences plus valuable insight and guidance on how you can navigate this challenging time for consumers.
Published 07/18/22
In this episode: We’re talking about Twitter, in light of the recent social media platform being bought by Elon Musk, plus we debate whether you should consider advertising with Twitter. For more information on Twitter for business, visit Twitter For Business
Published 05/20/22
In this episode: We talk cookies, not freshly baked kind, but third-party cookies and why Google is removing them in 2023. Find out how this impacts your online marketing and listen in as we share guidance on how to prepare for a cookieless world.
Published 04/14/22
In this episode: We dive into the world of lead magnets, helping you to better understand what they are, real-world examples of best use and most importantly, how you can use lead magnets to create sales leads.
Published 04/07/22
In this episode: We discuss our views on how to set out planning a new website, Listen in as we talk everything from site plans to content and domain names to creation platforms. Here's a link to Miro, an Online Whiteboard Tool to help with site planning.
Published 03/29/22
In this episode: Not only do we share what we've been up to this week, we talk stats, that's right, pure statistics! We pick out the best marketing stats from 2021, from budgets to SEO, social to user behaviours, we highlight the key insight to help you plan for 2022.
Published 03/11/22
In this episode: Part 3 of 3, we explore the key info needed for Phase 3 of the 1-page marketing plan, the 'after' or 'customer' phase. Listen in as we discuss delivering a world-class experience, how to increase customer lifetime value and how to orchestrate and stimulate referrals, summarising the 1-page marketing plan approach. The 1-Page Marketing Plan by Allan Dib 
Published 03/11/22
In this episode: Part 2 of 3, we move into Phase 2 of the 1-page marketing plan, the 'during' or 'lead' phase. Listen in as we talk lead capture and lead nurturing systems plus conversion strategies. The 1-Page Marketing Plan by Allan Dib
Published 03/04/22
In this episode: We chat marketing plans, but not just any marketing plans,  the one page marketing plan. Based on The 1-Page Marketing Plan book written by Allan Dib from Successwise.com. In Part 1, we discuss the importance of planning, and phase 1 of 3, the 'before' or 'prospect' phase. The 1-Page Marketing Plan by Allan Dib
Published 02/25/22
In this episode: We judge ourselves, and each other, by reviewing our 2021 marketing predictions, plus we provide what we believe to be the key trends for 2022, in addition to finding out if Nick has finally downloaded TikTok.
Published 01/21/22
In this Marketing Happy Hour: We share our views on the latest Christmas advertisements, including the #unexptecedguest by John Lewis, which led us to ask ourselves, "Do Christmas ads really boost sales?"
Published 11/11/21
In this Marketing Happy Hour: We provide tips on how best to update your website for Christmas, everything from a FREE Website Health Check to prioritising promotional content. To find out how your website is performing, check our FREE Online Marketing Health Check tool
Published 10/28/21
In this Marketing Happy Hour: We talk continue our festive series with Black Friday being our topic of choice.  Love it or it hate it, Black Friday is fast approaching, so listen in as we share tips on how to make your brand stand out and how to time your offers to perfection. Check out our FREE guides, available to download. Download our FREE Christmas Advertising Guide Download our FREE Christmas Advertising Calendar
Published 10/21/21
In this Marketing Happy Hour: We talk Christmas, yes, that's right, Christmas. We're putting our Santa hats on to talks insights and consumer behaviours in the lead up to Christmas, providing you with invaluable guidance on how to best plan your advertising for Christmas 2021. Download our FREE Christmas Advertising Guide Download our FREE Christmas Advertising Calendar
Published 10/14/21