Scaling your startup in an unfamiliar region such as Asia may pose unexpected challenges your way. For instance, where do you begin, and which markets hold the most growth potential?
To answer that question, I talked to Graham Sowden, a leader, and scaler of SaaS companies in APAC. He's best known for scaling Okta 10x to 100 million, Acquia 4x to 12 million, and Informatica 6x to 60 million.
From our conversation, I learned that to successfully scale your startup in Asia, it's important to look inward and consider if your business expansion is for the right reasons.
Since you’re venturing into new territories, invest in your communication skills and be respectful of the culture if you want to foster long-term relationships.
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