Starting an entrepreneurial journey demands a blend of passion, perseverance, and strategic decision-making. In this episode, we dive into the enlightening conversation with Robert Coorey, an accomplished entrepreneur who has adeptly tackled the challenges of building and scaling businesses.  From his early days in corporate sales and marketing to founding a results-driven marketing agency and eventually co-founding Archistar, a thriving SaaS company, Robert delves into the pivotal moments that shaped his path. Expect to gain profound lessons on strategic decision-making, the art of effective capital allocation, and the significance of building defensible moats around businesses.  Episode Highlights: 03:21 Robert’s Journey from Corporate to Author 05:10 The Founding and Success of Archistar 09:35 Strategies for early-stage SaaS companies and the importance of founder-led sales 16:13  Building a Moat Around the Business 19:29 Capital Allocation Challenges 26:38 Landing and Expanding Strategies 30:21 Maximising Returns with the First Head of Sales Connect with Robert Coorey: LinkedIn: https://www.linkedin.com/in/robertcoorey/ Connect with The High Performance Sales Leader Host: LinkedIn: https://www.linkedin.com/in/preesarkar/ Hiring or replacing someone in the next 90 days? We partner with tech sales leaders who are time-poor, and under-pressure and introduce them to top performers without wasting time or risking average hires, so that they can build winning teams and careers. Message [email protected] today! Hiring or replacing someone in the next 90 days? We partner with tech sales leaders who are time-poor and under-pressure, and introduce them to top performers without wasting time or risking average hires, so that they can build winning teams and careers. Message [email protected] today!