Authenticity has taken a front seat in higher ed marketing. Branding your institution authentically is a big key to success, and it starts with improving the employee experience. That’s why we’re talking to Eddie Francis, Founder of Edify Ventures. With a diverse experience in various industries, Eddie holds firm that being valued matters. In this episode, we dive into the mechanics of employee value and authentic culture. Join us as we discuss: - The importance of employee recognition and retention (4:45) - Challenges to higher ed employee retention (7:40) - Generational impacts on higher ed culture (20:35) - Why improvement is achievable for any size school (28:38) Check out these resources we mentioned during the podcast: - Maxwell Huppert  - CUPA-HR Higher Education Employee Retention Survey - eddiefrancis.com - I Wanna Work There, hosted by Eddie Francis on the Enrollify Network To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.