When was the last time you were at a college fair and students immediately walked away after seeing your price tag? It’s time to be transparent, intentional, and communicative about available resources. We’re challenging misconceptions and unlocking the value and opportunity of higher ed. Getting the ball rolling is Ken Sigler, the Director of Enrollment Management at Mount Carmel College of Nursing. Ken claims he’s “never really left college” as he’s seen higher ed from all sides. In this episode, we unveil the keys to unlocking how to communicate your institution's value. Join us as we discuss: [5:05] Higher ed myths and misconceptions [10:49] The dreaded college application [15:50] “Only people with good grades get in!” [28:59] Leaning into higher ed’s value Check out these resources we mentioned during the podcast: [email protected] [email protected] To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.