It’s time to switch from transactional to strategic. In an era where making your institution stand out is a top priority, raising the bar for Marketing and Communications is essential. By developing and implementing a maturity model, your university can start elevating the student experience.   Knocking down the silos and utilizing an integrated approach to marketing and communications can completely change the game. 2023 AMA Higher Ed Marketer of the Year and Senior Executive VP of RW Jones Agency, Jamie Ceman, sat down with us to dive into the integrated MarComm approach. In this episode, we break down the essentials of marketing and communications in higher education. Join us as we discuss:  [2:47] Marketing and communications as one integrated unit [14:26] How CMOs can stay active in marketing strategies [18:33] Measuring an institution's brand perception Check out these resources we mentioned during the podcast: Three Things That University Presidents Should Know About Marketing [email protected]  To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.