Team Integrations and Mergers in the Evolving Marketing Space
Listen now
Description
With a marketing world that feels like it's shifting every day, our teams need to be agile.  Having a team with a diverse background is paramount to handling whatever life throws your institution's way. Being intentional when building or integrating teams and having an understanding of everyone’s background is critical to team cohesiveness. It’s about finding the right seat on the team bus for the members of your unit. Kin Sejpal, the VP of Marketing and Communications at University of Redlands, gets our conversation started on the keys to navigating challenging mergers. In this episode, we dive into the keys to crafting an efficient and effective team. Join us as we discuss:  [6:41] Changing up perspectives in team building [10:34] Weighing aptitude versus attitude [20:07] Being taught to learn [28:05] Company culture reimagined Check out these resources we mentioned during the podcast: Kin Sejpal Jensen Hong, The Future of Technology video To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.
More Episodes
How often do you find yourself wondering what your school’s marketing messaging should be? What are your prospective students interested in? What do they see that sets your institution apart? The easiest way to hear your students’ stories is from the students themselves. We’re chatting with Kathy...
Published 09/03/24
Published 08/27/24
In 2021, Kenyon College in Gambier, Ohio, received a record-breaking $100 million gift from an anonymous donor. So how did Kenyon’s marketing department creatively share the story of this generous anonymous donor while emphasizing the importance of gifts at every level? Kenyon’s Vice President...
Published 08/27/24