Authentic engagement means more than just editing a template and calling it a day. It’s about sitting down with stakeholders and talking through the marketing process. It’s about getting to know your current and prospective students and learning about their journeys and schedules. It’s about taking risks and trying new projects – not reverting back to the comfort of the same old, same old. That’s why we’re talking to “Marketing Dude” Patrick Stone, the Director of Strategic Communications and Marketing at Cape Cod Community College. Taking big swings and zigging when everyone else is zagging are just some of the keys Patrick brings to the table in this week's episode. In this episode, we unpack crucial components of authentic engagement with prospective students. Join us as we discuss:   [3:28] A deep dive into higher ed budgeting [13:39] Transforming prospective student connections [20:57] Tools that will help with student retention Check out these resources we mentioned during the podcast: Patrick Stone on LinkedIn [email protected]  To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.