It’s all too easy in higher ed marketing to get caught up in chasing the next shiny object. Sometimes, bouncing from tactic to tactic without taking a step back or even reverting back to last year's plan may seem like the only option. We’ve got two words for you — “strategic communication.” In this episode, we take a look at starting with your school’s “why,” which starts with auditing all the tools in your kit. Kicking off our conversation is Eric Henry, the President of Carousel Digital Signage, who shares with us the importance of crafting a plan around generational preferences. Join us as we discuss: [4:24] Intentional student engagement in higher ed marcomm [14:57] Starting with strategy instead of winging it [24:33] Generational preferences among prospective students Check out these resources we mentioned during the podcast: Carousel Digital Signage Booklet [email protected] If you’re interested in getting your hands on a copy of the Higher Education Booklet Eric talked about in our podcast please reach out to: [email protected] with the subject line “Send me the Higher Ed Booklet”. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.