Prospective students come from all sorts of backgrounds, communities, needs, and wants.  A diverse audience means your content must be flexible to meet the needs of your community. The first step to meeting your audience where they are is to dig deep for their why. Shaping your content to satisfy the needs of your unique audience is key to leveraging content across generations. Laura Alloway, Sr. Director of Marketing and Communications at Ohio State University College of Food, Agricultural, and Environmental Sciences (CFAES), joins us for a conversation on knowing your audience and why you should keep your house clean. Join us as we discuss:  [5:50] Considering your audiences why [11:26] Engagement for generational audiences [17:53] Why targeted messaging starts with your website [23:40] How OSU is deploying AI tools Check out these resources we mentioned during the podcast: Laura Alloway on LinkedIn To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.