Now more than ever, students and families are shifting their focus toward the return on investment in higher education. With prospective students shifting their focus, higher ed needs to be flexible to keep up with changing times. Respecting students’ time and crafting strategies to meet different life experiences takes time, but it can be done. Getting our student-centered conversation started is Anne Khademian, the Executive Director at The Universities at Shady Grove. Anne shares why higher ed needs to tailor educational opportunities to a student- centered approach and meet students where they are. Join us as we discuss: [7:26] Marketing different student experiences [21:58] The need for higher ed flexibility [33:00] Getting comfortable with uncertainty Check out these resources we mentioned during the podcast: Storythinking: The New Science of Narrative Intelligence (No Limits) by Angus Fletcher The College Tour on Amazon Prime The Universities at Shady Grove [email protected] To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.