Being assertive about getting involved as a senior marketing leader is essential to the prosperity of your institution's strategic plan.  It takes a courageous leader to have tough conversations about institutional futures. But with the enrollment cliff on the horizon, it’s crucial now more than ever to develop and implement a strategic plan.  We’re joined by Rob Zinkan, the Vice President for Marketing Leadership at RHB to discuss all things strategic planning, courageous leadership, and even Indiana basketball.If they don’t give you a seat at the table, bring a folding chair. Join us as we discuss:  [4:24] Strategic plans in the competitive higher ed landscape [9:26] Having a seat at the table for marketing leadership [17:24] The distinction between planning and strategy [29:30] Remaining agile among looming higher ed changes Check out these resources we mentioned during the podcast: The Book of Beautiful Questions by Warren Berger [email protected] RHB Strategic Planning Research Inside Higher Ed: Call to Action Blog To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.