Programmatic advertising is more than just finding those “watering holes” — the places your prospective students typically hang out. It takes locating where your audience is coming from, testing out new marketing, and exercising patience when waiting for the results. Programmatic advertising doesn’t reinvent the wheel. It still requires intentionality to know who and where your audience is and to be strategic in your marketing efforts. We’re getting our conversation on programmatic advertising started with Ashley Monk, the CEO at Onya. In this episode, we unpack the nitty gritty of acing the student experience through targeted ads. Join us as we discuss:   [2:47] Defining programmatic advertising [12:21] Casting the brand awareness net too wide [20:53] Having the patience to see ad results [27:49] Examining your overall strategy and outcomes Check out these resources we mentioned during the podcast: Onyamark.com To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.