This week, we dive into an overlapping space within the Home Staging and Real Estate industry: Running a business with and alongside your spouse. I sit down with my guest, Daniel Coffman, co-owner of Staged Spaces, an educator and speaker within the staging community, to discuss the relationship dynamics of running a business — and raising a family — together, with your partner.  Originally from the Midwest and currently based in Los Angeles, CA, Daniel has specialized in the Home Design and...

Welcome back to The Home Staging Show, where we bring you the latest insights and tips on all things home staging. In today's episode, we have home stager Aileen Crapps, who specializes in staging mobile homes. She shares her expertise on how she transforms these properties into irresistible spaces that attract buyers. From considering the surrounding amenities to incorporating decor specific to her real estate market, Aileen knows all the tricks of the trade. Additionally, she offers her...

This week, I sit down with Helen Bartlett, a national award-winning home stager and home stylist, founder of Refined Interior Staging Solutions, and co-author of Home Staging: The Power That Sells Real Estate, about the process of staging model homes. In this conversation, we discuss the difference between a model and a regular residential home, how to pivot to meet expectations, and Helen illustrates the process of collaborating with builders (including its challenges!) to personalize the...

Welcome to The Home Staging Show podcast, where we deep dive into the world of home staging and how to build a viable home staging business. In this episode, Cindy recaps the recent StagerCon 2023 conference, which focused on building multiple streams of income for home stagers. One of the big takeaways from this year’s conference is the importance of intentional business design. This strategic approach gives you the flexibility to select the tools and strategies that align perfectly with...

Transforming your money mindset for success is a crucial aspect of achieving financial stability and business growth. In this podcast episode, Dr. Amanda, also known as the money healer, shares her expertise in helping entrepreneurs master their money mindset and manifest easier money in their businesses. She emphasizes the importance of understanding and addressing the various emotions and beliefs associated with money. One of the key takeaways from the podcast is the concept of radical...

Welcome back to another episode of The Home Staging Show! I know we’ve been on an accidental hiatus when our previous podcast editor left to focus on his health. I am excited to report that we are getting back on track, plus a few exciting updates at the school during today’s episode! As usual, I would love to hear more about what you want to see at the school. For example, topics for live workshops, community talks, etc. Feel free to DM me on IG @staged4more or leave a comment below ❤️.

In this podcast episode, Terry Mainord, an award-winning home stager based in Brooklyn shares her insights on effective staging techniques to attract today’s home buyers and staging clients. One of the essential elements contributing to Terry's success is her ability to develop, refine, and perfect her signature style, understanding how to create captivating and appealing spaces that resonate with the aspirational lifestyle of potential home buyers. During the episode, we dived into a lot...

In this episode of The Home Staging Show, Jess takes us on her journey of transitioning from working for auction houses and Wayfair to becoming a successful home staging business owner in the Boston area. Jess candidly shares her progress and challenges in running and building her staging business and highlights how having a warehouse space has improved her staging business and profitability. Moreover, Jess offers valuable insights on buying inventory and creating a curated look for her...

In this podcast, Steph Tuss, CEO of multimillion-dollar global consulting company Life Is Now, Inc., talks about how important it is to have the best people on your team and how dangerous it can be to settle for mediocre ones. She also advises on how to handle conflicts productively in your staging business and talks about becoming a better leader who can empower and motivate your team. Steph introduces four leadership archetypes and explains how to recognize and work with each archetype...

Hiring is so pivotal to the growth of your home staging business. Are you wearing a million different hats because you don't feel ready to outsource and delegate?  Today’s conversation with Jamie Van Cuyk of Growing Your Team draws on her 15+ years of leadership experience and is like a mini workshop in mastering the art of hiring. Jamie and I cover it all - from avoiding being the bottleneck in our businesses, to figuring out when and who we need to hire, compensation strategies, managing...

Are you obsessively using data to track key metrics in your home staging business? You’ll be surprised to learn that some of the most successful home staging businesses rely on their numbers to be more effective. Today’s guest is Elaine Penhaul, an award-winning home stager and the owner of Lemon + Lime Interiors in the UK. She has a full team of salespeople, movers, and stagers, but she’s also wildly passionate about data and believes it’s an essential marketing tool for every home staging...

Just a quickie episode to update you on what's happening at the school in February. And don't miss our Lunar New Year red envelopes! We are giving away $100 gift credit to our newsletter subscribers. Just go to our website at www.staged4more.com and subscribe via the pop up. Promo ends Jan 31st!

In this episode, I looked back at some major milestones The Home Staging Show has achieved in 2022 and shared our major goals and development at the school. 

Is your to-do list so long that you never get to all the tasks on your list? It might be time to hire a remote virtual assistant to support you. Tonya Thomas is the founder of Team Delegate, providing elite virtual executive assistant support to seasoned executives and CEOs who want to grow their teams and revenue, while freeing up their time. Together, we talk about how delegating can help create consistency in our businesses while doubling our time, how to find and hire a VA, the art of...

Today we’re getting into the nitty gritty of managing your money as a home stager: from knowing your numbers, unblocking your money mindset stories, to the three numbers that you need to be looking at each month, how to structure your compensation as a business owner, and the actual difference between bookkeepers, CFOs, and CPAs! Danielle Hayden is a reformed corporate CFO who's on a mission to help rule-breaking female entrepreneurs understand their numbers so that they can gain the...

Think of today’s episode as a Part 2 to our last conversation. Sonya MacDonald is currently working full time as the Staging Coordinator for Lori Pedersen Home, a boutique full service staging and design firm. In Episode 164, Lori went behind the scenes of her luxury home staging business.  The difference between Lori's point of view and Sonya's point of view will give you an even more in-depth glimpse of how they operate their successful staging business. We cover what it’s like to be a...

It’s time to take a peek behind the curtain into a successful home staging business, and we’re getting into it all: workflows, what it’s like working with a team of 10+, investing in inventory systems, hiring and onboarding, pricing, 3D renderings as an add-on service, and knowing your numbers and your value as a home stager.  Lori Pedersen is one of the most celebrated experienced teachers in our industry. Based in Toronto, Ontario, her talent as a pro home stager has earned her top awards...

Are you ready to find out how to actually get more home staging clients? Today’s episode explores the top strategies you need to build a successful home staging business and we hit on a ton of nitty gritty topics: Building trust with clients, occupied vs. vacant home staging, how to deliver value upfront and leverage your strengths, plus we’ll explore common mindset blocks, including a pricing trap many new home stagers fall into. You’ll also hear how Staged4More scaled into a successful...

Is your home staging business “referrable”? Stacey Brown Randall is an entrepreneur, podcast host, and author, but more importantly? She’s an absolute expert when it comes to generating referrals naturally, without manipulation, incentivizing, or even asking! Learn from Stacey exactly how to build powerful relationships with your clients through the art of touchpoints, why we need to pay more attention to our existing referral sources, and we even dig into the interesting psychology behind...

Curious about how a home staging project actually comes together?  In this episode, Ashley Tapley, an interior designer, color consultant, and Santa Cruz home stager from House Candy HOME, shares her process on her shortlisted home staging project for the 2022 International Home Staging Awards, which was even featured in Apartment Therapy! Ashley shares the many design decisions she made and what went wrong! We also do a deep dive Q&A covering the new “Coastal Grandma” trend, pre-sales...

If you’re a home stager working in a competitive market, having an incredibly distinctive point of view and signature style is absolutely critical to set yourself apart, which is exactly why Dara Donovan is here. Dara has spent her entire career bringing a California sensibility of aesthetics into the modern home, as both a stylist for Pottery Barn and other brands, and now with her own successful staging business, Paloma Home. Dara loves to draw upon the long, rich history of international...

Pinterest is one of the most powerful tools we have as home stagers to boost our marketing efforts. Beyond the pretty photos and staging inspiration, Pinterest is an incredible search engine that generates traffic for long-tail keywords and it has evolved a LOT in the last few years. Kate Ahl, founder of Simple Pin Media, is here to teach us her favorite strategies for using it to its fullest potential in your home staging business. Kate and her team apply a data-driven approach to crafting...