Theresa Howard of USA Today
Listen now
Description
Theresa Howard covers advertising for USA TODAY and writes the weekly Ad Track feature. Before coming to USA TODAY five years ago, she was a senior editor covering marketing news and strategy for Brandweek magazine. She has an MBA in marketing from Baruch College.
More Episodes
Publishing the magazine Entertainment Weekly and the magazines publisher Scott Donaton talks to us about what he does to lead the magazine as Americas leading consumer magazine of entertainment and popular culture.
Published 11/18/08
Miles Nadal, head of MDC Partners, discusses how the companys prinicipal focus is on digital and direct response and areas other than traditional advertising areas like Public Relations Branding, Strategic Marketing, Consulting plus other marketing and communication disciplines.
Published 11/04/08
Teressa Iezzi, Editor of Creativity Magazine, discusses Creatve Management Roles in Ad Agencies and why there are not more women holding top-level creative postions in ad agencies, plus she tells us about the redesign of Creativity Magazine and Creativity Online, plus she previews the upcoming...
Published 10/28/08