Episodes
Publishing the magazine Entertainment Weekly and the magazines publisher Scott Donaton talks to us about what he does to lead the magazine as Americas leading consumer magazine of entertainment and popular culture.
Published 11/18/08
Miles Nadal, head of MDC Partners, discusses how the companys prinicipal focus is on digital and direct response and areas other than traditional advertising areas like Public Relations Branding, Strategic Marketing, Consulting plus other marketing and communication disciplines.
Published 11/04/08
Teressa Iezzi, Editor of Creativity Magazine, discusses Creatve Management Roles in Ad Agencies and why there are not more women holding top-level creative postions in ad agencies, plus she tells us about the redesign of Creativity Magazine and Creativity Online, plus she previews the upcoming IDEA Conference.
Published 10/28/08
Talking Marketing Change, Consumer Behavior and Brands with Rob Walker, the author of Buying In: The Secret Dialogue Between What We Buy and Who We Are, and he talks to us about the change of marketing and the decline of the value of the 30 second ad, plus he discusses the Amercian Apparel Ad Controversy.
Published 10/21/08
Advertising Week 2008 Executive Director Matt Scheckner previews North Americas largest gathering of advertising and media professionals and it brings together individuals from a broad range of disciplines to participate in discussions, conferences, panels and other special events designed to highlight the issues facing the industry and celebrate its societal contributions.
Published 09/09/08
Talking Streaming Media with Mike Smith, CMO of AmericaFree.TV, a provider of Internet TV services offering 20 channels of free content, he tells us about the technology that they use and the kind of programming that they are working on.
Published 08/12/08
Advertising Industry Reporting with Advertising Age Editor at Large Matt Creamer as he discusses integrity and responsibility of journalists and bloggers when it comes to the reporting process including coordinating with PR Sources and filing accurate stories.
Published 08/05/08
Part 2 of Katies interview with Ajaz Ahmed , chairman and cofounder of AKQA, and he discusses his work with great brands and clientele, plus he gives his take on what entrepreneurs need to do to build new businesses. We also hear his take on the role of social networks on marketing and branding
Published 07/22/08
Discussing Digital Marketing Brands with Ajaz Ahmed , chairman and cofounder of AKQA as he tells us about what the future holds for AKQA, break down his leadership strategy, plus the opportunities of working with incredible clients and brands.
Published 07/15/08
A Recap the Cannes Lions 2008, with Crispin Porter and Bogusky co executive creative director and partner Andrew Keller, who had the opportunity to judge the Titanium Lion Award, plus USA Today Advertising Columnist Theresa Howard tells us what she got from covering the event
Published 07/08/08
Author Michael Tonello on his new book Bringing Home the Birkin where he chronicles his work as an eBay entrepreneur traveling the world, going to Hermes stores to procure same day Birkins for wealthy and famous clients.
Published 06/03/08
Susan Lilley previews the 2008 Cannes Lions International Advertising Festival , from the lavish networking parties, plus she discusses ways to approach attending the event as a first timer and maximizing their networking opportunities. The Cannes Lions International Advertising Festival is the worlds only truly global meeting place for those interested in creativity in communications.
Published 05/27/08
Jonah Disend talks about product development and brand driven innovation and the importance of research and development in order to develop a new product, plus how does marketing fit into the equation. Jonah is the founder of Redscout, whose brand-driven approach to innovation helps them create brand-credible and actionable solutions to extend existing brands into new territory and create new to the world brands that resonate with consumers.
Published 05/20/08
Learn about building technology brands, chief relevancy in the advertising space plus some focus on conferences and what is being discussed in the community, with Nancy Hill, CEO of the American Association of Advertising Agencies.
Published 05/13/08
Marketing Magazine reporter Jeromy Lloyd compares and contrasts his work in writing and blogging about marketing, advertising and public relations, plus he discusses the steps taken to printing a viable story.
Published 02/26/08
Jeremy Miller, Corp. PR of global agency TBWA Worldwide and Managing Director, TBWA Amplified, discusses how his company is launching new campaigns following the Super Bowl, plus he discusses the adversities when it comes to blogging
Published 02/12/08
Advertising columnists Stuart Elliott of the New York Times and Barbara Lippert from AdWeek review the best and the worst of the commercials that ran during this years Super Bowl broadcast.
Published 02/05/08
New York Post Business reporter Holly Sanders discusses how will the writers strike affect advertising, television and the print media, plus what can we expect in this years Super Bowl ads.
Published 01/08/08
Katie Kempner welcomes Ad Council President and CEO Peggy Conlon to discuss her background with the organization that mobilizes yearly more than $1.7 billion of advertising time and space, the creative services of over 50 major advertising agencies, and related financial support from hundreds of corporations in order to create such successful campaigns such as Wildfire Prevention with Smokey the Bear and the United Negro College Fund. .
Published 10/23/07
Theresa Howard covers advertising for USA TODAY and writes the weekly Ad Track feature. Before coming to USA TODAY five years ago, she was a senior editor covering marketing news and strategy for Brandweek magazine. She has an MBA in marketing from Baruch College.
Published 07/24/07
A Recap of the 2007 Cannes Lions International Advertising Festival as Susan Lilley from USA Today is back from the event and tells us all about what we missed.
Published 05/29/07
Katie Kempner disects the best communications strategies with Beverley Hammond, President of Veritas Communications.
Published 05/08/07
Steve Hall from Adrants helps Katie breakdown advertising’s role in consumer-controlled media, the integration of public relations and advertising, the future convergence of media and the decline of traditional media.
Published 03/27/07
Holly Sanders, business reporter for the New York Post, the nations fifth largest paper, debates the relevancy of print media in today's online world.
Published 03/13/07
Katie interviews David Rolfe, Production Director of Content at DDB Chicago, where he oversees all broadcast and branded production at one of the world's most awarded agencies.
Published 02/20/07