In this episode, I am sharing my 5 Must-Have Clauses to include in your hotel floral contracts. We all know we should have a contract when working with clients, but not a lot of us understand why it’s so important — especially when working with hotels, and how it protects us legally. 
 2:30 Exclusivity 4:30 Intellectual Property
7:00 Artistic Release 7:50 Cancellation, rescheduling, and no shows 9:40 Impossibility www.thehotelflorist.com

Whether you are a new florist or 30-year season florist self-doubt can still creep up and threaten the success of your business.  In this episode with Amy from the Floral coach, we chat about practical ways you can get your mindset back in check which is critical to real growth as a florist. 1:44 Journey of mindset 12:45 How to get your mindset back in check 18:30 Getting over victim mentality 26:00 Aha moment that led to a huge mindset shift @thefloralcoach

Lizmarie has been a hotel florist for 6 years. She focused on specializing in hotels because that is where there was a strong demand for high-quality service and they are dependable clients that always pay well. In her first 3 months, she landed a 15k holiday account, and in her first 6 months, landed a 96k account.  1:47 Getting started as a hotel florist 5:50 Hotels want to know where your focus is 6:50 Creating brand equity 13:41 Advice for getting started 20:30 Deciding who you want to...

Kelly Shore is the owner and lead designer of Petals by the Shore, a wedding and event floral design business. She founded the Floral Source to celebrate community, connection, and confidence in U.S. floral sourcing. She believes that the origin of flowers matters and regularly works alongside flower farmers in her community to bridge the gap 1:50 What inspired Kelly to source local 7:30 How to source flowers and support local 12:45 How the floral source benefits the design community 19:30...

In this episode, I am going to be sharing with you all my secret to running a profitable business. This episode centers around one piece of framework that I have implemented in my business(es) that has, in turn, allowed me to profitable year after year. 1:00 Being Profitable is the key to being sustainable 3:45 5 Business Bank Accounts 4:00 Income Account 4:40 Profit Account 5:45 Owners Comp 6:25 Taxes 7:20 OPEX 8:00 Money Allocation 14:11 What % Are You Going to Start...

In this episode, I am reading to you an email I received from someone interested in the course but wasn’t actually sure what $149 would get her. If you’re curious as to what your going to be paying for, what all it includes, and how it ensures your success as a hotel florist, then this episode is for you.

3:00 Why I created the Hotel Florist Profit Method 5:17 Bird's eye view & course schedule 5:40 Psychology back exercises 7:19 Landing hotel contracts 9:00 How to Design 10:04 Automate

In this episode I am talking with Dimyena, a student of HFPM an event florist turned hotel florist all about the hard lessons she learned starting out as a new hotel florist and the importance of protecting your assets. 1:30 Importance of Reoccurring Revenue 5:41 Skills learned from tough experiences 7:24 How she found the HFPM 8:54 Biggest takeaways 10:30 The Ups & Downs 16:00 Lessons learned 19:02 Best advice for new florists 21:20 Hotel flowers 23:39 Design...

Today I'm chatting with Morgan, who is an accountant and finance guru passionate about helping small business owners & digital nomads manage their money and lead them to the financial freedom that that brings. 2:04 How she started her financial journey 3:25 Financial advice for florists 6:23 Becoming profitable 10:17 Setting sales goals 
14:42 Changing mindset around bookkeeping 17:40 master your finances 21:33 Transformation...

Today’s topic is all about what you do NOT know about landing hotel partnerships. We go over what you didn’t know and how to get started with hotel partnerships.

 1:00 What you don’t know 1:59 What is the HFPM?
 4:45 Why I started the HFPM 7:35 We are meant to do big things 11:30 Automating your business 14:30 Outsource your floral installs
 15:30 Many different types of florists 
 16:30 Building relationships 17:50 All about mindset www.thehotelflorist.com

Today I’m chatting with Chelsea, a student of the HFPM who after exploring some of the different avenues to take inside the flower industry, has found that her true calling combines her exceptional customer service expertise along with extensive floral knowledge to providing tailored solutions to local businesses 1:40 Floral Journey 4:31 Biggest takeaways 7:07 Targeting your own community 8:45 Pitch to hotels 11:00 Wins! 13:45 Sources of inspiration 17:20 Best resources 21:29 Importance of...

In this episode, I am going over how to successfully pitch to hotels for the first time.  This is one of my most asked questions as a lot of you are wondering exactly how to get started and get your foot in the door.  This episode will break it down for you in 9 fail-proof steps. 1:06 - Research 2:38 - Visit 5:29 - Inquire 9:15 - Follow Up 10:30 - Walkthrough 12:18 - Proposal 13:45 - Negotiations 15:30 - Land (and celebrate) 16:20 - Design for 12-36 months www.thehotelflorist.com

In this episode, Patrick Dahlson, the CEO of Mayesh Wholesale since 1985, a family-owned & operated wholesale florist company, and I chat about the floral supply crisis and where the floral industry heading. 

 1:20 How 2020 changed business in 2021 5:30 Advice regarding the buying process
 7:45 Something about the floral industry 10:24 Where the industry is heading 12:00 Strong partnerships w/ a florist and their wholesale rep. 13:50 Social media & the floral industry 17:30 ...

Christi Lopez is a floral entrepreneur, who has learned that a healthy, thriving floral business doesn’t have to be time-consuming or stressful. She’s a multiple 7-figure business owner, with experience in floral retail shops, events, and in-house hotel florals. 

2:00 Where the industry is heading 4:26 What she wished she knew then 6:20 Show-stopping lobby designs 10:19 What’s Bothersome 14:30 An inquisitive mind 18:50 How florists can succeed with hotels 23:40 Wedding sale @FloralBusines

In this episode, I am talking all about how florists can build confidence when it comes to working with hotels. From how to approach them to how to design for them, this episode will embolden you to be able to confidently approach hotels. 0:57 Know who to talk to 3:50 Determine where you can add value 5:30 Decide what is unique about you & why it matters 7:15  When I knew I wanted to be a floral designer 11:20 Get clear on your signature style 17:20 Refer to yourself as an extension of...

Today I'm chatting with Jon Cummins, COO of Amerimar Enterprises, which is a real estate development, investment, and management firm, all about how can florists have an edge in the hotel floral industry from an ownership perspective.  1:20 Strong partnerships with the hotel 4:19 Importance of lobby flowers 7:00 Creating connection and emotions 10:14 Determining floral budgets 14:00 Meeting hotels where they are at 16:04 Interesting thing about the industry 19:00 Advice for florists pitching...

Today I’m chatting with Kathryn Blanken, a student of the HFPM and florist who works with several hotels in the area to provide their residents and hotel guests with flowers upon arrival. 1:30  How the HFPM is a game-changer 2:30 Takeaways from the HFPM 4:00 Importance of flowers in the lobby 7:09 Growth as a florist 14:30 Advice for getting started with hotels 17:52 Biggest “aha” moment on the floral journey 22:00 How Kathryn joined the HFPM flowersbyyou.net @flowersbyyouparkcity

Today I'm chatting with Emily Anderson, a business coach for floral and creative entrepreneurs. She helps ambitious business owners transform their mind drama so they can build lives and businesses that are wildly satisfying (and profitable). 1:20 Floral Journey 6:45 Breaking into the hospitality industry 11:00 Stumbling blocks when trying to win contracts 14:24 There is no right way 19:03 Something in the floral industry bothers her. 24:00 Exciting projects coming...

Beth O’Reilly is a floral artist with experience and extensive knowledge in almost every aspect of the industry. She has honed her skills in the growing, procurement, and supply chain side while developing educational programs within the wholesale sector 4:20 Advice for aspiring florists 8:00 tools for your tool belt 10:40 When issues arise as a hotel florist 15:30 Advice for working with hotels 19:19 floral industry is heading 25:19 Exciting projects in the...

Today I’m chatting with Ryan O’Neil, a thought leader in the floral industry and who from his experiences created Curate, an event software platform that helps manage all the moving pieces. 1:10 What inspired Curate 4:30 How does a Florist price for profit 8:40 importance of efficient ordering 13:13 Where the floral industry is heading 17:00 Going in-house saved $$$ 19:00 2020 changed the way Curate does business 22:00 Exciting projects for Curate www.curate.co/hotelflorist @curate

In this episode, I am sharing a real-life scenario that happened to one of the students inside The Hotel Florist Profit Method.  With the change of management one of her hotel contracts was put at risk of another florist in town who was a friend of the new hotel manager and has been eyeing this hotel floral contract for a while.  Tune in to hear the advice I gave her about what she should do. 

Sahid Nahim with New Bloom Solutions has 17 years of experience in the wholesale and distribution sectors of the floral industry. 1:20 The floral industry is far too segmented 3:05 Key questions florists should be asking their wholesaler 6:05 The hierarchy of wholesale 13:00 Where the floral industry is heading 17:40 Advice for creating long-term partnerships between a hotel and florist. 23:00 Creating a system for making ordering more efficient www.newbloomsolutions.com @newbloomsolution

Martin is a seasoned hotel development and finance executive, focused on international sustainable strategy and execution. 2:20 - Insider tips: What should florists keep in mind when working with hotels? 4:45 - How properties determine their floral budget 9:16 - What are brand standards and what should florists keep in mind to adhere to them 14:00 Florists have more experience than they think they do 15:00 Advice for creating a long term partnership between the hotel and...

Cristina is a floral designer and founder of FLEURSOCIETY; a community that empowers floral designers and creative entrepreneurs on how to build better businesses that are both profitable and sustainable.  1:45 Best advice for new florists or those wanting to become a florist 5:12 Resources that have helped create a successful floral business. 10:15 Florists are not only selling a product, but also an experience. 11:30 New and exciting projects coming in 2021 fleursociety.com IG: @fleursociety

In episode 7 I am interviewing Ace Berry, a Houston-based Floral Artist of Fulshear Floral Design and finalist on HBOMax’s original series Full Bloom. 4:40 The year of the pivot 7:47 - one thing about the floral industry that really bothers Ace? 12:50 Wha it was like to be on HBO Max’s Full Bloom TV show. 16:25 Advice for creating strong and long-term partnerships between a hotel and florist 19:05 Corporate accounts, how do they determine their floral budget? 24:35 Inspire Designs Floral...

In episode 6 of the Hotel Florist Podcast, I am chatting with Jelle Vanderbrocke the General Manager of the JW Downtown Houston.  1:20 Best advice for creating a strong and long-term partnership between the hotel and the florist 3:20 Why hotel lobby flowers are so important 5:05 One thing Jelle wished he knew when he began his career 7:05 - What is important to a hotel general manager when hiring a florist 9:50 - A GM's perspective on what a florist needs to do when pitching to a hotel.