It has been a very emotional few months for me, so this last episode is definitely going to be on the more personal side.  There have been a lot of ups and downs in the last few months, from almost selling a business to the deal falling through last minute. To almost signing a client, to not signing a client last minute. And in these moments, you truly have to hold to your belief, trust the timing and know that everything is happening for you. As I always like to say, the universe...

I’m excited about this week’s episode because it’s going to be very practical and a really nice review of how to get started working with hotels. If you are a seasoned hotel florist and have already worked with hotels, or we've already worked together, this episode might not be for you. But if you are someone that is sitting on the fence and have been thinking about working with hotels for a long time, and are like,  “Okay, you know what? This is going to be the year…I’m going to pull...

 I am really excited about today's episode because as you begin pitching and starting your journey as a hotel florist, you may find yourself coming across a lot of different challenging scenarios. What do you do if you don't hear back from anyone at all? What if the hotel you are reaching out to already as a florist? What if hotel after hotel declines your proposal saying they aren't interested  — or worse, they run away with the idea you proposed to them and hire someone cheaper…ouch. We...

I’m thrilled to interview in this episode, Kelly Carlson of Boone’s Blooms.  Kelly went from a full-time sales career of 22 years to opening a floral studio out of her garage.  In her first month as a full-time florist, she made 5 figures and her second month is on track for another 5 figures.  I know there are a lot of you who listen to this podcast that have one foot in the floral world and one foot still in your corporate life, and you’re trying to figure out.. is this even worth it? Are...

I’m so excited about this episode of The Hotel Florist™ podcast because I get to introduce to you my mentor, Angharad Sage. She has precipitated a massively successful online spiritual mentoring and digital product business founded upon deep intimacy, your soul's unique expression, and breaking the rules. Her favorite place to get to know each other & channel free content is Instagram, her handle is @angharadsage Here is what we discuss in this episode: 1:12 How important is private...

I have a bit of a confession, this week’s episode was going to be super “legit” about how to get your foot in the door when working with hotels, but I decided we are not going going to talk about that because there are more important things I want to share with you. This episode focuses on the best lessons I have learned by taking a risk and here are some of the things I am sharing with you: 3:10 You are your best return on investment  6:50 You have to go first in order to lead the...

A year and a half ago, Arlene transitioned from the fashion world to the floral world, and in the last six months, she’s gone from flower grower to Artist in Residence of a beautiful hotel in Spokane, Washington.   In this episode, Arlene shares: 2:15 How she overcame her nerves and pitched herself to the new management of a hotel to be their Artist in Residence 8:02 How she transitioned from the fashion world to growing flowers and all the pivoting that happened in the past six...

I am so excited to introduce Rachelle Kruger of Faire Flowers Mallorca.  She is an example of someone tapping into unique revenue streams as a floral designer onboard luxury yachts.  If you are curious about ways to tap into different segments of the hospitality industry and create unique revenue streams within your floral business, then tune into this episode because Rachelle is sharing how she went from designing on luxury yachts to blooming a floral business. 3:05 How Rachelle went...

I am excited to share this week’s episode of The Hotel Florist Podcast featuring Michelle Christensen of Lady Flora Designs.  One year ago, Michelle went from struggling to sell 10 Thanksgiving arrangements for $75 to landing a holiday install for over $15k.  Previously her highest install budget had been only $1700 – sound familiar?  In this episode, Michelle shares with us the exact steps she took to build her confidence and a business that is aligned with her lifestyle.  1:42 How a...

After recording what I thought was the last episode of The Hotel Florist Podcast in September of last year, I'm excited to announce that The Hotel Florist Podcast is back for another inspiring season!  This first episode is about the 10 lessons I learned while taking a pause. It's going to be vulnerable, healing, and full of excitement, love, and gratitude for being able to be here with you Use Code THF10 for 10% off the How to Pitch & Execute a Holiday Flower Bar program....

I'm so excited to share with you today this last episode of the hotel florist podcast.  This episode has been the hardest episode to record and I have put off recording this episode for so long, but I believe it's also one of the last things I needed to do before I am no longer 100% fully immersed in the hotel florist. So I wanted to leave it as kind of like my closing statement in a way.  This episode will answer a question that I received on Instagram, which was what is next for the...

In this episode, I am chatting with Arnold Wittkamp the founder of Thursd — a great start-up floriculture platform.  At Thursd it is their mission to help people connect, from grower to end-consumer, and help them to decide what to watch, what to follow, and what to buy. 1:00 Journey of Thursd 5:07 84 ways a cut flower reaches a flower shop 12:30 The appreciation for flowers should match their price tag 15:12 Sustainability in the floral industry  24:20 One thing he wishes he knew when...

While the general manager or hotel manager probably isn’t going to be stalking your Instagram feed, there’s a really good chance that the sales and PR team will be. So this episode is going to help you identify the 5 things you need to focus on to make sure your Instagram is set up to attract hotel clients to you 1:00 - Focusing on your brand, message, and content pillars  6:30 - What kinds of things NOT to post and why staying on brand is so important 8:50 - Take pictures of all...

I am so excited to share with you this episode with my very own bookkeeper. Stephanie is the founder of financial design, which provides outsource bookkeeper, bookkeeping services, controller services, and operational support to growing businesses 1:14 What made Stephanie go into the bookkeeping business 7:44 Finding the right bookkeeper for your business 9:30 How Stephanie does business now with clients 17:21 Setting goals to grow your business  19:30 What she wished she knew when she...

I recently put out a poll on Instagram asking what is your number one question that you have, and this one came through: “How do you manage your business so you can travel freely?” I read that question and knew I had to record a podcast episode about this. In this episode I am going to be diving in — no frills, no fluff, talking all about how I manage my business so I can travel freely. 1:06 - Restructuring my floral business 10:20 - Hiring and building teams, what I look for  20:13...

I am so excited about this week’s episode with two incredible women that are known as yes exclusive weddings and events, which is a boutique planning agency for events that are focusing on making unforgettable event memories for their customers that lasts a lifetime and specialize in destination weddings and events with offices in Germany, the UAE and South Africa. 4:07 How 2020 has changed the way they do business 8:03 Destination events, professionals, trust, and sourcing flowers in...

In May 2022 The Hotel Florist is going back to Kenya for a flower power safari experience and YOU are invited. I am so excited to share with you this episode I recorded with Jay Parmar of Wander Africa.  Jay is the Owner and Founder of Wander Africa, a luxury safari company based in Black Mountain, North Carolina. Jay is also a third-generation Kenyan and a second-generation safari outfitter that specializes in curating and facilitating high-end adventures across Africa.  1:36 -...

If you’ve been listening to the podcast a while now, you know that this podcast is a mix of really helpful perspectives from industry leaders and disruptors — and I'm always trying to think of more tools that I can give you that can help you where you are at today in your business.  Identifying your mindset and limiting beliefs is another tool in your toolkit to be very, very aware of — because believe me, our beliefs feel like facts  I am going to dedicate this episode with the most love...

Best Fronds is an environmentally conscious dried-floral supplier specializing in palms sourced from Arizona & San Diego. Everything they do revolves around sustainability, design & transparency. We chat about sourcing sustainability for florists and supporting other small businesses in the process. 1:22 Becoming an industry disruptor 5:44 Sustainability in Business 8:59 Sourcing dried florals 13:00 What sparks inspiration 15:14 Best resource 19:45 The art of selling ...

In this episode, we are talking all about how Time is Money. We are breaking it down with data exactly what your time is worth, so you can feel more comfortable outsourcing tasks that will free up your time and really help your business grow. 

1:43 Time exercise 3:20 Crunching the numbers 4:30 What are you spending your time on 5:30 Focus on your income-producing tasks www.thehotelflorist.com

“Hey Franceska, I watched your masterclass and I have a few questions…” In this episode, I am answering questions that I received from listeners who watched the masterclass and still wanted to know a little bit more.  1:00 What is a realistic timeline to finish the course? 1:20 Two roadmaps 3:45 How long is the course and how much should I invest in my business outside of the course? 6:30 What if I’m not a skilled and trained florist?  Is the design section enough? www.thehotelflorist.com

Kathryn is a designer-meets-strategist specializing in capturing that “must-have” factor for your brand. We discuss how your brand is not just your website and logo, it’s really your visuals, voice, and reputation, and those 3 things work together. 1:45 Intro to branding 3:30 How to stand out online for potential clients 11:14 Where to find inspiration and creativity for branding 15:03 A timeless brand 23:30 Getting to the next level 26:31 Simple things to implement today @cremebrands

In this episode, I am so excited to share with you my top 5 tips for landing hotel partnerships. These 5 tips I share will help you get started reaching out to hotels by answering your top questions when it comes to landing hotel partnerships. 
 1:20 Know who to reach out to 4:16 Find the right contact info 7:18 When to email and when to pick up the phone 9:42 Nurture the relationship
11:10 Use social media to attract hotels to you www.thehotelflorist.com

Today I am dedicating this entire episode to answering questions. 

Questions that I have received from YOU! 0:33 How do you create a strong offer or proposal? 
4:19 How do you break in and establish those relationships? 8:36 I’m worried about diversifying into this when the hospitality industry has taken such a hit.. is this a good time?

11:53 How do you know which hotels to target?

17:19 How do I increase my confidence while pitching? www.thehotelflorist.com