While the general manager or hotel manager probably isn’t going to be stalking your Instagram feed, there’s a really good chance that the sales and PR team will be. So this episode is going to help you identify the 5 things you need to focus on to make sure your Instagram is set up to attract hotel clients to you 1:00 - Focusing on your brand, message, and content pillars  6:30 - What kinds of things NOT to post and why staying on brand is so important 8:50 - Take pictures of all your work 12:03 - How to plan out your captions so that you consistently show up on social media and that attracts and educates your ideal client 14:50 - Using a scheduling app  15:40 - Use relevant hashtags   CONNECT WITH THE HOTEL FLORIST™️ www.thehotelflorist.com https://www.instagram.com/thehotelflorist/   *FREE MASTERCLASS FOR FLORISTS: 3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF