A year and a half ago, Arlene transitioned from the fashion world to the floral world, and in the last six months, she’s gone from flower grower to Artist in Residence of a beautiful hotel in Spokane, Washington.   In this episode, Arlene shares: 2:15 How she overcame her nerves and pitched herself to the new management of a hotel to be their Artist in Residence 8:02 How she transitioned from the fashion world to growing flowers and all the pivoting that happened in the past six months 13:05 Why she believes mentorship is so important for growth and mindset 18:12 How she’s interlaced both her floral design business and flower farm to create an authentic experience for hotels   19:32 What her big plans are for the hotel now that she’s their artist in residence Use code THF10 for 10% off my How to Pitch an Artist in Residence program: https://www.franceskamccaughan.co/offers/aSZT4zHZ?coupon_code=THF10   P.S. Feeling like you want to take your floral business to the next level?  Watch my free masterclass on How to Create Consistent Income Without Depending on Weddings to get started. https://webinarkit.net/webinar/registration/614280b6d795ba001862250d