This will be the last episode of The How To Do Marketing Show that I record. In this episode, I share my three favourite interviews from the show, what I have loved along and been challenged with along the way and I also talk about the new direction I am taking in my career.  Thank you for being a listener of The How To Do Marketing Show!

It’s almost Christmas time, so what a perfect opportunity to talk about the importance of community and connection. In this episode I chat with Jason Knight, the branding specialist that created the brand for my businesses. However, we are not talking about branding. We are talking about a movement that Jason started in his neighbourhood to foster a spirit of connection and community. ‘The Front Yard Family’ has led to so many positive outcomes in Jason’s local community and the concept can...

Did you know that in Australia, over 13 million people have one or more chronic (long-term) eye conditions? And that over 575,000 are blind or vision impaired in Australia alone. I certainly didn’t. And I’m embarrassed to admit that until I met Katherine Collins, a graphic designer that specialises in creating accessible documents, I had never really spared a thought about the importance of making marketing material more accessible. In this episode, Katherine talks about what document...

It’s easy for small business owners to dismiss the idea of investing in brand development as it’s a hard one to directly measure the outcome of and it always seems like a hefty investment to make in isolation.

We are all bombarded by so much content these days, it really is so important that if you are going to show up in this overly crowded content filled world, that you show up with messaging that will cut through. So how can you do this with the words that you use? In this episode I chat with, Nadine Nethery, founder of CAN DO! Content and a strategic copywriter for female founders. Nadine shares how small businesses can create empathy led and audience driven messages to ensure that they are...

Recently I surveyed 50 small business owners and asked them what the biggest challenge was when it came to creating their content marketing. The survey revealed that the biggest challenge that 60% of small business owners face is finding the time to create a consistent flow of content. They simply don’t feel like they have the time or the resources to keep up. Well, we can’t add extra hours into the day, but we can save the amount of time it’s taking you to create this content by sharing...

It seems that these days, just about everybody is a marketer.  It’s a broad term and there seems to be a hell of a lot of people who are NOT a marketer, claiming to be one. #justsayin No wonder it’s confusing for small business owners to know who to listen to, which advice they should follow and who does what in the world of marketing.  So, when it comes to marketing, how do you sort the wheat from the chaff? Well, one of the ways you can tell a professional marketer is by looking for the...

As a small business owner, if you are just starting out with your marketing, and you are trying to incorporate this habit into your already hectic existence, the best way to ensure your marketing success is to make it easy. In this episode I share five essential actions for you to take to ensure that your small business marketing is not only easy to implement, but that it is highly effective as well! About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small...

Have you ever wondered what you need to include in business award submission to make it the winning submission? Awards are such an important trust point for your business, particularly if you are attempting to differentiate your brand in a crowded market, build credibility, give the media a reason to talk about you or to position your business as providing a premium offering. However, writing a winning award submission is not all together easy. In fact, it’s a bit of a science.  One person...

Sometimes, as a time poor small business owner, the idea of committing to a regular (daily, weekly, monthly) content schedule can be paralysing. What if I can’t stick to it? What if I can stick to it but other works starts to suffer as a result? Do I still need to show up when I’m on holiday? What if I run out of things to say? In this episode, I reassure you that there is a solution to all of this and the best thing is, the choice lies entirely with you.  If you have any questions about...

In the third and final episode in our three-part series on branding, rather than speak with the branding experts, I speak to a fabulous small business owner who recently refreshed her brand. Liz Dawson is an Accredited Exercise Physiologist (AEP), Pilates instructor and owner and director of two businesses; Kids Heart Pilates & Northside Allied Health. I worked with Liz in early 2021 by creating a marketing strategy and plan for both of her businesses.  In the marketing strategy, I had...

This is the second episode in our three-part series on branding. In this episode, I welcome the enigmatic and highly creative Tara Ladd, Founder and Creative Director at You’re One and Only; a brand and design agency that uses design as a tool for connecting with real people. Both Tara’s personal and agency brand ooze creative energy. The tone is witty, colourful, straight-talking, vibrant and hugely engaging. Their branding is incredibly consistent across all of their touchpoints. If you...

Branding can mean many things to different people. Some people think that a companies brand is referring to their logo and the colours they use in the marketing collateral. Some people think of branding as marketing.  Some people think brand refers to the reputation of a company. And you know what? All of these definitions are true. Brand incorporates all of these.  In this episode, I talk with Jodie de Vries, Managing Director of the multi-award winning branding agency; Tiny Hunter....

Six of the most frequently asked questions I get asked about marketing are: When it comes to marketing – where on earth do I start? Which marketing channel should I use? How can I ensure a consistent source of leads / customers?  When is the best time to post on social media? Do I really need a blog – do I really need to do reels? How do I know if my marketing is working? And in this episode, I answer them all for you! If you have any questions about this episode, pop on over to...

Understanding the key numbers in your business is integral for not only the success of your overall business, but for the success of your marketing efforts as well. In order for you to understand the potential return on investment from your marketing, we need to know how we’ll use marketing specifically to swing the business needle in the right direction. Award-Winning Financial Advisor, Amanda Thompson worked in the corporate banking industry for many years before starting up her own...

One of the biggest challenges small business owners face when it comes to getting their marketing done is ‘not having the time.’ A small business owner typically wears many hats and can often feel stretched between pillar and post on a daily basis. And if we are not careful, we can fall into spending our days being ‘busy’ and yet being completely unproductive. The trouble is, as far as I know, no-one has worked out yet how to fit that additional hour into the day so that we are able...

Do you know that on average, for every dollar spent on email marketing, it generates a $38 return? Email marketing is a highly effective tool that can help your small business to increase sales. Here are seven steps that you will need to take to ensure that your email marketing is giving you the best bang for your marketing buck. If you have any questions about this episode, pop on over to @howtodomarketingacademy on Instagram and drop me a DM. I’m going to be live every Friday at 9am to...

Have you included email marketing on your list of marketing tactics for this year?  In my experience email marketing is one of the most underutilised marketing channels and ironically it can be one of the most effective.  Here are at least six reasons as to why your small business should be including email marketing in your marketing plan this year. If you have any questions about this episode, pop on over to @howtodomarketingacademy on Instagram and drop me a DM. I’m going to be live...

Stacey Hughes lives and breathes social media advertising, particularly Facebook and Instagram. She started working in this space when her and her husband were launching online courses and generating over half a million dollars of revenue from their Facebook Ad strategies. Stacey has some awesome advice and some great insight into what kind of social media ad strategies and content we’ll want to get on board with in 2022. If you’d like to find out more about the Facebook Ad courses...

Running a small business can be pretty challenging. Particularly over the last couple of years where uncertainty has run fairly rife, and we’ve all had to embrace the art of changing plans at the drop of a hat. Something that Christine Khor strongly believes is that if we are tapped into a strong sense of purpose, a compelling mission and vision or a why, we actually manage to push through the challenges more successfully. When we can inspire others with our purpose, we tackle these...

In season 3, we promised to open up our kimono and reveal how we do things in our businesses – both for Dragonfly Marketing and The How To Do Marketing Academy. So in this episode I am most excited to share with you – our Bloody Great Marketing Plan. Yep, this is the simple and top line marketing game plan for our business. Complete with everything from our business objective to our planned marketing tactics to what metrics we’ll be measuring each month. This is how we do marketing!

Are you stuck for marketing ideas for 2022? Well then, this episode has got you covered! At the conclusion of 2021, I was reflecting on all of marketing planning, implementation and measurement that we had done for our clients. In 2021, I put together 15 comprehensive small business marketing strategies, we implemented countless successful marketing campaigns and we measured hundreds and thousands of marketing metrics. From this work, we extracted exactly what we did with each project to...

Happy 2022! What’s on the cards for you and your small business this year? Is marketing something that you have been thinking about for a while but for whatever reason not got around to it? Well, if increasing sales is a goal for you in 2022, then this is the year to start marketing! Here are ten very good reasons why marketing needs to be on your agenda for 2022.

Oh, my goodness. 2021! The bloody gift that keeps on giving right? Well, it’s almost over now. And while there has certainly been a lot more disruption, there has certainly been some awesome moments and people in my life as well this year. I’ve been fortunate to join some amazing networking groups, attend some incredible impactful professional development programs, win an award, work on some cool campaigns, hire and fire staff and share laughter and tears with some amazing people who lift...