For this 60th episode, I had the chance to chat with Chris Clemente, Director of Online Marketing at WebMD, the popular health information website, with 130M visits/month and 23M email subscribers.‍ In this episode, we talked about: The traffic sources of a 134M visits/month website Implementing predictive content management How to learn data analytics Bridging the gap between marketing, automation, and data What the marketer of the future will look like Managing and segmenting a...

For this 59th episode, I had the chance to chat with Sylvie Giret, Managing Director North America at De Buyer USA, a leading French handmade cookware brand created in 1830 and present in over 90 countries.  In this episode, we talked about: Launching French brands in the US The difference between the French and the American consumer How to craft your messaging for the US consumer The operational side of launching a French brand in the US. The relationship with retailers Going DTC...

For this 58th episode, I had the chance to chat with Eva Valerio, Global Head of Discovery Ads at Google. Before joining Google, Eva grew the uber-luxury skincare brand 'La Mer' on digital. In this episode, we talked about: The early days of digital marketing The journey from Fashion School to Google The growth story behind the uber-luxury skincare brand La Mer The funnel used to grow La Mer and reach a younger audience Building a high-touch digital experience for a luxury brand The...

For this 57th episode, I had the chance to chat with Zoë Lefeuvre, Senior Director of Solutions & Content Marketing at Gainsight, a customer success platform. Gainsight counts over 800 employees and serves clients like Dropbox, Zendesk, Marketo... In this episode, we talked about: Customer success KPIs and tracking The best way to share customer testimonials & case studies Launching a podcast and using LinkedIn live Adjusting as a marketer from B2C to B2B Finding a human...

For this 56th episode, I had the chance to chat with Kate Erwin, Content Marketing Manager at Mailshake, a sales engagement tool with 47,000+ users. [When recorded, Kate was Director of Content Marketing at StorySlab]. In this episode, we talked about: Creating content for the Sales Tech community Building no-buzzwords and no-fluff content LinkedIn Marketing tactics to succeed in organic and paid Leveraging Twitter to promote long-form content to a B2B audience The journalist and...

For this 55th episode, I had the chance to chat with Kirsten Moorman, Marketing Manager at DocuSign, the pioneer in e-signature tech, counting more than 500,000 customers today. In this episode, we talked about: DocuSign growth and project-based organization Running marketing on a budget - a few ideas to do it well Running virtual events and their value for the prospects Enabling others (sales team, clients, colleague) as a marketer. Kirsten is a specialist of the SaaS industry and...

For this 54th episode, I had the chance to chat with Denisse Diaz, Marketing Director at Global University Systems, a network of higher education institutions, with over 60,000 students in six countries and a global presence online. In this episode, we talked about: The impact of the COVID crisis on higher education Growing higher education brands, what it takes Marketing to learners and students Digital vs offline, and how trends evolve in marketing How to become a good communicator

For this 53rd episode, I had the chance to chat with Amin Makhani, SVP of Growth Strategy at BentoBox, a SaaS solution for restaurants (6k customers worldwide). Amin was also first marketing hire at Yext, the company grew revenue from $5M to $120M and went public during his time. In this episode, we talked about: The state of the restaurant industry with the pandemic Marketing to restaurants, the channels, the strategy, the audience targeting Marketing to restaurants, the digital and...

In this episode, we talked about: Building yourself as a marketer in the startup world Advice to junior self: 1) Know when to ask for help. 2) Take bigger bets. 10x'ing' your growth Doing unscalable things The “subway ad” for startups The fun side of E-commerce marketing How to learn from your peers What DTC marketers should be doing What integrated marketing is (growth+brand) The mix between new channels (TikTok, Clubhouse) and older channels (Radio etc…) Finding...

For this 51rst episode, I had the chance to chat with Spencer Marlow, Marketing Director EMEA at Anaplan, an NYSE-listed SaaS company specializing in business planning and data visualization.  In this episode, we talked about: The importance of consolidated data and connected planning What data matters and should matter to a CMO? Internal and external data The questions you ask your data are the answers you’re going to get. How to link brand engagement to pipeline growth How to...

For this 50th episode, I had the chance to chat with Larry Sharpe. Larry was candidate for the Libertarian Party nomination for Vice President of the United States in 2016 and was the Libertarian nominee for Governor of New York in 2018. Larry is the Host of a popular podcast: The Sharpe Way. He is also a business consultant and trainer with The Neo Sage Group. In this episode, we talked about: Building trust as a leader by being consistent and The Oprah Effect The importance of being...

For this 49th episode, I had the chance to chat with Marie-Anne Dagues, Chief Marketing Officer at Perifit, a French startup company creator of a connected solution for pelvic floor rehabilitation used by 100.000 women worldwide. In this episode, we talked about: A company and a product on a mission to help women The story of a company with an 8-figures turnover in 3 years The marketing strategy behind their success Organic virality and having entire Facebook groups built around your...

For this 48th episode, I had the chance to chat with Carl Potak, Founder & CEO @ StartupDevKit, an online incubator and accelerator platform for startups. In this episode, we talked about: What changed in startup building since 2007 The increased competitiveness of finding startup opportunities The importance of startup education as a founder and what you should learn about. Building an audience VS building a product How to properly run idea validation StartupDevKit, is...

For this 47th episode, I had the chance to chat with Audrey Saccone, a marketing and launch strategist supporting 7- and 8-figure course and membership creators. Audrey is founder of Digital Obbligato, a marketing and launch strategy consultancy. In this episode, we talked about: Launching an online course Mastering the marketing channels for a tight launch Marketing live courses from Marie Forleo and Sophia Amoruso The importance of reassuring the audience with testimonials The...

For this 46th episode, I had the chance to chat with Greg Holtzman, Director of Partnership Marketing & Communications at Brainbase, a tech startup that helps globally recognized brands manage and monetize their intellectual property. ‍In this episode, we talked about: The licensing industry Marketing to licensing companies Being the first marketing hire after a seed round Breaking into an enterprise market with a traditional/old school target audience Banking on virtual...

For this 45th episode, I had the chance to chat with Dennis Consorte, digital marketing strategist & consultant. Dennis is Founder of Consorte Marketing, Snackable Solutions, and content creator for Digital.com. In this episode, we talked about: Growing a company too fast and burning out Transitioning from the agency model to a smaller scale consultancy Rebooting process after a big burnout The importance of your relationship with others and being happy on a personal level What...

For this 44th episode, I had the chance to chat with Vivien Conway, Co-founder at Ace the Gram - an Instagram growth agency. Viv is an expert in Instagram growth and engagement.  In this episode, we talked about: Starting on Insta back in 2014 The importance of having a paid strategy & a paid funnel Evaluating how much content you can post and how much value you can provide. How to collaborate with smaller accounts to create content Insta stories and how to use them Reels and...

For this 43rd episode, I had the chance to chat with Fallon Paul, Founder of Paul & Léon Marketing Strategists, a boutique marketing agency. In this episode, we talk about: Launching a marketing consultancy in 2020 during a global pandemic Launching and growing a charity Finding the motivation to grow a project Finding chemistry with your clients The 3 Golden Rules before picking up a new client Gathering resources and data to take your clients on a journey. Having held...

For this 42nd episode, I had the chance to chat with Niccolo Zapponi, Senior Manager at Salesforce Anywhere Labs, a real-time collaboration tool by Salesforce. In this episode, we talked about: Stories from deploying marketing cloud for large retailers Fixing the fragmented customer experience Digital transformation and bringing teams and technology together The topic of Integration and Tech adoption/literacy The Tech Frontiers in Marketing Reading data and making decisions based...

For this 41rst episode, I had the chance to chat with George Neel, Group Director of Marketing & Communications at Accsys Technologies. Accys makes high-performance wood products that are extremely durable and stable, opening new opportunities to build sustainably. In this episode, we talked about: Talking about sustainability genuinely as a brand Sustainability as a driver for consumer decision-making Greenwashing The role of companies in educating consumers about climate...

For this 40th episode, I had the chance to chat with Amy Flippant, Digital Marketing Director at Della AI, a London-based LegalTech startup.  In this episode, we talked about: LegalTech and the legal industry market Starting in a new marketing role Going from a History of Art degree; to teaching English; to a Marketing career How to get great first career opportunities in marketing Airtable and Google Data Studio Learning more about Google Ads/LinkedIn Ads and orchestrating...

For this 39th episode, I had the chance to chat with Laura Roth, B2B SaaS Marketer. In this episode, we talked about: The WeWork crisis The importance of taking risks and carving opportunities in your career European VS American work cultures The soft skills you need to succeed as a marketer Advice on job hunting during COVID and difficult times Managing your mental health during job hunting and the social stigma of job hunting The importance of building connections Laura has...

For this 38th episode, I had the chance to chat with Hannah Parvaz, Head of Growth at Curio - a mobile app to listen to audio stories from leading publications like The Wall Street Journal, FT, WIRED, The Economist, The Washington Post, and many more. In this episode, we talked about: Audio journalism and the Curio app Starting in B2C app marketing How to interview customers Facebook Ads: creative before targeting Facebook Ads: All you need to know about A/B testing creatives ...

For this 37th episode, I had the chance to chat with Joshua Hodge, Director at The Audio Programmer, a community and YouTube channel for audio developers with 20k subscribers. In this episode, we talked about: Building an organic audience on YouTube Choosing a platform to host a community Building content: the Clinical Approach VS Focusing on Value What audio programming is Leveraging audio to build experiences for your audience Audio tech for marketers Josh is the founder and...