Episode 54 of the Influencer Marketing Lab - a regular podcast tracking the growth spurts and growing pains of influencer marketing. Sign up for the companion newsletter The Creator Briefing. #AD The Influencer Marketing Lab is a paid partnership with Tagger by Sprout Social a global leader in revolutionizing how top brands and agencies harness data and analytics to drive creator and influencer marketing strategies. Sponsorship does not influence editorial content.  This week Scott...

Episode 53 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. Sign up for the companion newsletter The Creator Briefing. #AD The Influencer Marketing Lab is a paid partnership with Tagger by Sprout Social a global leader in revolutionizing how top brands and agencies harness data and analytics to drive creator and influencer marketing strategies. Sponsorship has no influence on editorial content.  This week Scott Guthrie is...

Episode 52 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. Sign up for the companion newsletter The Creator Briefing. #AD The Influencer Marketing Lab is a paid partnership with Tagger by Sprout Social a global leader in revolutionizing how top brands and agencies harness data and analytics to drive creator and influencer marketing strategies. Sponsorship has no influence on editorial content.  This week Scott Guthrie is...

Episode 51 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. Sign up for the companion newsletter The Creator Briefing. The Influencer Marketing Lab is a paid partnership with Tagger by Sprout Social a global leader in revolutionizing how top brands and agencies harness data and analytics to drive creator and influencer marketing strategies. This week Scott Guthrie is in conversation with Alice Audley, founder and CEO of...

Episode 50 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. Sign up for the companion newsletter The Creator Briefing. The Influencer Marketing Lab is a paid partnership with Tagger by Sprout Social a global leader in revolutionizing how top brands and agencies harness data and analytics to drive creator and influencer marketing strategies. This week Scott Guthrie is in conversation with Esme Rice, Worldwide Influencer...

Episode 49 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. The Influencer Marketing Lab is a paid partnership with Tagger by Sprout Social a global leader in revolutionizing how top brands and agencies harness data and analytics to drive creator and influencer marketing strategies. This week Scott Guthrie is in conversation with Sammy Albon, Senior Campaign Director at agency, What They Said.  In this episode we...

Episode 48 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Verity Park, founder and CEO of TBH Talent and TBH Community.  We discuss Verity's move from Gleam to start up two businesses: one nurturing emerging talent, the other working with established...

Episode 47 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Ian Forrester, founder and CEO of DAIVID, an advertising research company building a ‘house of influencer insight’ proposition.  We discuss influencer marketing's WHAT metrics of impressions, reach, likes,...

Episode 46 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Abha Gallewale, global social strategy manager at sportswear brand, ASICS In this episode we:  Discuss how ASICS puts athlete sponsorship contracts together which take into consideration content quality, not...

Episode 45 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Catherine Yeo - creator and author of new book - The Creator Revolution: How Today’s Creative Talents Are Shaping Our Tomorrow In this episode we  discuss the seven characteristics of a creatorexamine...

Episode 44 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Lucy Edwards blind broadcaster, content creator and star of those shampoo ads on the telly box In this episode we: Explore what makes an authentic collaboration between brand and influencerConsider the...

Episode 43 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Arron Shepherd - serial investor, entrepreneur and co-founder of the Goat Agency the social media agency he founded in 2015 alongside  Harry Hugo and Nick Cooke. In this episode we Forecast influencer...

Episode 42 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Alan Gray, Senior Research Psychologist at Tailify. In this episode we discuss The Psychologist's Guide to Influence - a new handbook crammed with over 40 accessible tips designed to help marketers...

Episode 41 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Sedge Beswick Founder and Managing Director of influencer marketing agency, SEEN Connects. In this episode  we talk MetaverseNFTsHow creators can future-proof long-term careersSocial shoppingHow...

Episode 40 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Keely Cat-Wells, CEO of C Talent - an award-winning talent management company that represents high-profile Deaf and Disabled talent. In this episode  we look at how influencer marketing currently represents...

Episode 39 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Matthew Wood Founder and CEO of PerformanceIN. the man behind the Influencer Marketing Show, The Influencer Marketing Awards, And industry publication: Talking Influence.  In this episode we...

Episode 38 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Lucy Loveridge, managing director at YMU Social In this episode:  We discuss the evolution of digital-first talent managementWe look at the differences between managing traditional talent and...

Episode 37 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Jo Burford Global Director of Creators at Aaqua. Prior to Aaqua Jo's worked at Talenthouse, Twitter, and Whalar.  In this episode we discuss: lessons learned over a decade working in the industryCommon...

Episode 36 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Jeanette Okwu the Founder and CEO of BEYONDinfluence, a Berlin headquartered influence & brand ambassador marketing agency. In this episode we discuss: Why global strategies need to be sufficiently...

Episode 35 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Cecilia Parker Aranha, Director of Consumer Protection at the UK’s Competition and Markets Authority. In this episode we discuss: The aims of the Green Claims CodeWhat points it coversHow it affects...

Episode 34 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Beckii Flint, co-founder of Pepper Studio a boutique influencer marketing agency In this episode we discuss: How the two-year-old startup won two golds at the recent Influencer Marketing AwardsPepper Studio's...

Episode 33 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Chris Stokel-Walker, technology journalist and author of TikTok Boom: China’s Dynamite App and the Superpower Race for Social Media - which is published today - provided, of course, you're listening to this...

Episode 32 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Philip Brown, influencer marketing manager at Formula E the first sport to have a certified net zero carbon footprint since inception. In this episode we discuss: The sport of Formula E and where in the...

Episode 31 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Yusuf Özdalga, partner at QED Investors a venture capital firm specialising in fintech. In this episode we discuss: How the next wave of the creator economy is being fundedWhat creator banking is How...