Civista Bank's Autumn Jose shares the journey of implementing their successful employee ambassador/advocacy program. She provides key insights such as the importance of aligning the program with the employees and bringing them into the action, how to engage with executive leadership, the tools they used, and how they measured success. This episode offers invaluable advice for any company considering implementing an employee advocacy/ambassador program.

Learn about the importance of personal brand building for C-suite level executives and how it can influence the progress and growth of their respective companies. Corporate trainer, Cher Jones, offers insights on how leaders can enhance their presence online; gives practical tips on balancing professional and personal content; and explains the significance of being seen and heard in the professional space.

This episode is a must-listen for any company looking to maximize their internal marketing efforts and how to engage and empower their employees to become ambassadors of their brand. Learn about the importance, the benefits and how to implement an effective employee ambassador program. Andrew Seel, CEO of Togethr, shares how such programs not only enhance a company's branding efforts but also motivate and engage employees, making them strong brand advocates. Get the insights on how to handle...

Under pressure to build brand and drive growth, more CMOs and business leaders are recognizing that employees are the brand, because employees are the ones charged with delivering on the brand promise to the customer. Internal marketing to employees, therefore, must become a critical part of the overall marketing strategy. Margaret Molloy, CMO/executive advisor and the recent CMO at Seigel+Gale, shares why and how.

Imposter syndrome is a common reason why employees aren't able to be advocates of the company brand. What's more, it has been shown that company leadership and culture can impact if and how imposter syndrome shows up in employees. Speaker and writer in this area, Jodi-Ann Burey, shares how companies can help their employees to overcome imposter syndrome.

Yes, internal marketing can actually help to improve team synergy and productivity...which ultimately impact the bottom line. In this episode, Jimmy Burroughes shares some valuable insights into how you can leverage the power of internal marketing to enhance how your teams work.

Having employees with strong personal brands on LinkedIn, goes a far way in helping to grow the brand of the companies that they represent. With less than 10% of LinkedIn users sharing content, there is still a huge opportunity for anyone wanting to grow their personal brands on that platform. Certified personal brand strategist and author, Michelle B. Griffin, shares how employees can build their personal brands, on LinkedIn.

Social selling has changed. With so many sales and marketing messages bombarding your target customers, your company needs to know how it can best stand out from the 'noise'. How can you empower employees and implement a winning social selling strategy for your company? Steve Watt, Director of Market Insights at Seismic, shares how.

Being a thought leader can have a powerful impact on both employees' personal brands and the brand of the company that they represent. Marketer, writer and speaker Ashley Faus shares how employees can build their brands as thought leaders, and how the companies they represent can empower them to do so.

If your company wants its employees to be great advocates/ambassadors of the brand, you'll need to have the kind of company culture that will motivate them to do so. Sarah Goodall, CEO of Tribal Impact, will be sharing how you can foster the kind of company culture that will help to foster employee advocacy in your company.

Creating content, using video, is a unique way to build a stand-out personal brand. Why? Because video is the fastest growing form of content that audiences like to consume. For employees who want to build great personal brands, sharing valuable content with video is the way go, and Juma Bannister, Co-founder of Trinidad and Tobago-based Relate Studios, tells us how employees can get started and how the company brand can benefit.

Alot of experts agree. Employees with great personal brands can also help benefit the company brand. But, many employees don’t know how to build their own personal brands. We're kicking off Season 4 with personal brand strategist, Christine Gritmon, who'll share how company employees can build their own personal brands, and how the company brand can win as well.

HubSpot is not only a top CRM platform, but it's also a great brand with a strong community that's aligned around its values, company culture and people. This 'internal marketing case story' conversation with Christina Garnett gives us a peek inside HubSpot, to learn how it engages and empowers its employees as part of its brand community. **Production Note: We apologize for the intermittent audio static between 4:25 and 15:51 of the recording.**

This is another great 'case story' about a company that's doing internal marketing to its employees right. Looking for inspiration for some great internal marketing ideas for your company? Hudl's senior manager of corp. comm, Haleigh Brouilette, shares how Hudl is doing it.

As the top B2B social media community, your company needs to have a presence on LinkedIn; and a company page is a great way to start and build a strong presence there. But what does it take to build a great company page? Michelle J. Raymond, LinkedIn B2B Strategist and Founder of Good Trading Co, breaks it down for us.

As a marketer, do you feel more like an 'order taker' in the company? Or, do you struggle with being seen as having a key strategic role in the business? Stacey Danheiser shares how you can find out if your marketing function has an alignment problem with internal stakeholders, and how to fix it.

You've likely heard that employee advocacy is one of THE best ways to build the company brand and drive quality leads. But, how do we know that it's working? And, how do we prove its value to company leadership? Tim Williams, CEO of Onalytica, shares how.

In this 'case story' episode, we'll get a peek inside global customer engagement leader, Verint, and learn how they've been winning at internal marketing to their employees. You'll likely get inspired with some great ideas for your company, to be sure to take notes, as Verint's CMO, Celia Fleischaker, shares their journey.

Do you know the things that you should not do, when implementing your employee advocacy program? Whether you have one already, or are looking to start one, you need to hear this checklist. Employee advocacy consultant, Yvonne Boateng, shares the ten (10) to-don'ts of a great employee advocacy program.

The internal company newsletter is not dead. It's just time to pivot. Newsletters are still a crucial way to engage employees and to help them become better advocates of the company brand. Communications strategist, Jamie Levin, shares how.

Employees are the most authentic influencers for a company's brand. Why? Because, as insiders, they know it best. Tom Augenthaler shares how companies can leverage their employees, as part of their influencer marketing strategy, to help build the brand.

Your employees are your most effective external communications channel. Your message can't get through to your customers, without them. Mike Klein shares why and how to leverage your employees, as your top external communications channel.

Thought leadership builds trust with your target customer, and helps keeps your brand top-of-mind, until they're ready to buy. Bill Sherman, COO of Thought Leadership Leverage, will share how you can create a culture of thought leadership among your employees, to help build the company brand (the employees' personal brands too).

Employees with great personal brands online, help to increase brand awareness, demand gen and lead gen, in a way that a lot of company brands couldn't pay for. Jarrett Thomas, senior account manager @ Hootsuite, will share how companies can help their employees to build their personal brands online.