Episodes
Published 02/24/21
And that's a wrap on season 1 of the Jenna Rainey Show! It's been an amazing first year debuting this podcast show with just over 85 episodes and loads of amazing guests. Thanks for listening and for all the stellar reviews. Until next time, come hang out with me on Instagram @jennarainey and on the blog at https://jennarainey.com. I've got a lot of amazing business/art courses, resources, and a new watercolor book in the works so stay tuned for much more from me.
Published 02/24/21
Being an influencer might not be what you think! In this episode, I invited my good friend—and one of my favorite people to follow on Instagram—to be on the show. It's Jeannette Ogden from @shutthekaleup!   Jeannette's account is all about nutrition, wellness, fitness, and mom-things. We talk about what it's like to work with brands, how to get collabs, and some behind-the-scenes insights.   Episode show notes: https://jennarainey.com/shutthekaleup/
Published 02/24/21
Strategic email marketing is one of the most engaging and cost-effective ways to build personal, profitable relationships with your customers.   Let that process for a minute.   Email marketing is HUGE. So why you should have an email list? What is my favorite strategy? How did it save my business? Tune in and find out.   Episode show notes: https://jennarainey.com/whyemaillist/
Published 02/17/21
This one's for all you designers out there who want to start—or grow!—a thriving stationery business.   I started my business 8 years ago as a stationery designer and after 5 wonderful years of amazing clients, I decided to shift my focus and sell the company.   During those 5 years I learned SO much. I had no formal training or experience so I basically jumped in the deep end with two feet and figured things out as I went.   So now we're here so you can learn from my mistakes and also...
Published 02/10/21
Did you know that there is a whole lot of strategy involved in writing descriptions for your products or services so that it reaches more eyes?   And it applies to a wide range of e-commerce platforms including Etsy, Shopify, SquareSpace, Creative Market...anywhere you list your products (or services in some cases!).   So in this episode I want to give you tips on how to use SEO and keyword research to improve the chances of your listings showing up in search results.   Episode show...
Published 02/03/21
Have you thought about taking your hobby or side gig and making a living out of your creative creative? Do you have doubts, concerns, fears about taking the leap?   You're not alone. I've been there and my guest on this episode has some insights and inspiration to share.   Jeffrey Madoff is the founder of Madoff productions in New York City. His company collaborates with ad agencies, public relations firms, and directly with clients to produce commercials. He's worked with Victoria...
Published 01/27/21
Curious about how to build a brand but don't know where to start? And what's the difference between a business and a brand?   These days with websites and social media, so much of our business is visual. That's why I think every business owner should treat their business as a brand (in other words, give time and attention to the visual details).   In this episode, get my 7-step process to building a business and a brand!   Episode show notes: https://jennarainey.com/buildabrand/
Published 01/20/21
Especially as a new business owner, mistakes, bumps, obstacles...they're inevitable. It's all part of the entrepreneurship journey.   In this episode, I reflect on my last 8 years of owning a business and what I would tell 23-year-old Jenna...   ...the 23-year-old Jenna who's sitting at her kitchen table late at night after a long day at the cubicle, practicing calligraphy and painting, and getting ready to take the leap to start a creative business.   If you're starting a new creative...
Published 01/13/21
Do you set goals for your life or business? And here's an even bigger question...do you typically hit those goals?   Because I know a thing or two about setting goals and not hitting them...or forgetting them...or changing my focus (thanks, ADD). But it can happen! Life happens and pivots are common—sometimes even essential.   Over the years, I've learned a few things about goals and in this episode, I share with you my favorite resources and tips to help you stay on track.   Episode...
Published 01/06/21
Do you have a blog?   If you're thinking, Who the heck has a blog anymore?, then I urge you listen to this previous episode where I explain why it's so important!   If you do have a blog, I want to let you in on 4 insider tips to help expand your audience.   Episode show notes: https://jennarainey.com/publishblog/
Published 12/30/20
The importance of an email list is something I cannot stress enough! Especially when our economy is experiencing a downturn at the moment and customers are staying in doors, how are you as a business owner staying front of mind with your clients/customers?   If you're still scratching your head and asking, "Why start an email list? Email is dead!"...think again!   Email is the only way to *algorithm proof* your biz and allow you to keep in contact with your potential and existing...
Published 12/23/20
Do you work with your spouse or partner? Or are you thinking about working with your significant other on a business venture? John Rainey (my husband) will be the first to tell you that while it's not always easy, it can definitely be worthwhile.   John started working full-time at Jenna Rainey HQ a year and half ago and he is the content KING. He's my videographer, YouTube director, podcast editor, and he does a friggin' good job at it all, too. (And he's all self-taught!)   So in this...
Published 12/16/20
Do you know what gets me excited and geared up for a new year? Planning out my entire year's promo calendar!   Last month, my team and I sat down on a few Zoom class and laid out our entire 2021 calendar.   I know it can feel daunting but doing this strategic work ahead of time can help you to give you clarity and focus while you create content throughout the year. And I think this year especially has us all ready for the feeling of a fresh start a new year brings.   Episode show notes:...
Published 12/09/20
Are you getting ready to plan your 2021?   In Q4 of each year, I think it's a great practice to take some time to reflect on what worked and what didn't in your life and business, so you can keep those things in mind moving forward. We've got to learn from our mistakes and also keep doing whatever drives success and fulfillment!   In this episode, I'm going to give you an inside look of this past year at Jenna Rainey LLC—what we launch, what we did differently, what worked, what didn't...
Published 12/02/20
Good money management is crucial—yet often an uncomfortable topic—for entrepreneurs. And so as we gear up for 2021, I have Isaiah Goodman back on the podcast to give us more practical tips for preparing your financial strategy and setting a budget.   Isaiah is the founder of BecomingFinancial.com and MoneyVerbs.com. He is a Certified Financial Education Professional™ and a Certified Financial Educational Instructor™ who helps entrepreneurs understand case studies and different hiccups,...
Published 11/25/20
I want to get real and personal with you today about a topic that's incredibly important to me—living with a mental illness. This year (2020) has been tough for so many people. Even without the uncertainty of the economy and the pandemic, being a business owner has its challenges.   Mental illness is not a weakness and it is not anyone's fault.   You are capable of success and being a leader, you are strong and have so much to contribute to your relationships, your experiences, and LIFE. ...
Published 11/18/20
There's a time to copy and then there's a definite time to not copy. Here's the difference:   It is ok to copy to learn. It is NOT ok to replicate or copy someone's work to pass it off as your own and use it for marketing or commercial purposes.   This is in fact why there are copyright laws and intellectual property lawyers.   Here's the thing. It's really hard these days to be completely pure in your work. Inspiration is everywhere: it's easily searchable and something we stumble into...
Published 11/11/20
How many hashtags are you using? Are you using popular ones or niched ones?   If you find hashtags confusing, you're not alone!   There's so much conflicting info and research about Instagram hashtags, so get out your notebook and let's get a tangible game plan to navigate the hashtag dilemmas.   In this crash course episode, I give you the best tools I've found that helps accounts of ALL sizes.   Episode show notes: https://jennarainey.com/hashtags/
Published 11/04/20
Just over a year ago, I decided it was time to hire an assistant. I wanted to grow my business and also do less of the things that weren't my specialities. That's when Kelly came into my life and now, she's my right-hand lady/operations manager/integrator.   I'm super excited to introduce you to her and let you all in on what it's really like behind-the-scenes working at Jenna Rainey HQ.   Kelly is just the organization to my Type B-ness. She is the poking holes to my big crazy ideas. She...
Published 10/28/20
Mindset is a HUGE topic not only in the entrepreneurial space, but also in wellness and personal growth.   And for good reason! Mindset is incredibly powerful, even more than we realize sometimes.   In this episode, I give you my 3 top mindset shifts that I think are game-changers.   Episode show notes: https://jennarainey.com/mindsetshifts/
Published 10/21/20
I'm a firm believer that your morning routine can set the tone for your day—personally and professionally.   So when Jennifer Cook of Minimal and Well asked me to be part of her Power Morning speaker series, I was pumped.   I'm super passionate about wellness and over the last 8 years of owning my business, I've experienced how morning habits and what you put in your body affects your mood and mental clarity.   And it's important to remember that it's an ongoing process that looks...
Published 10/14/20
Have you ever received an email or DM or text from a friend asking you for help on a creative project...for free?   Or maybe it was in exchange for a hug or some exposure.   It can be a tough situation!   In this episode, I talk about what to consider when asked for free work.   Because in my experience there may be a time and a place for it! In all honesty, doing some free work what got my business off the ground.   But you do want to be careful and not devalue yourself so there...
Published 10/07/20
Now that I've been licensing my art for a few years and we're gearing up for our Brand Plus Brand course launch, I've been thinking about things I wish I had known before starting this journey.   So for this bonus episode, we turned the tables and I'm actually the guest answering questions from my licensing agent, Julie Turkel, on her podcast.   If you are an artist designer, photographer, any creative brand owner, and you've been thinking about getting into licensing, or maybe you are in...
Published 10/05/20
Budgeting and managing finances are a sore spot for so many entrepreneurs (me included).   I think part of it is because it seems rare for creatives to have been really properly taught how to do it, whether it's for our personal expenses or business expenses.   And it's super uncomfortable to just "wing it" with money! Yet so many of us do it.   So I'm stoked to introduce you to Isaiah Goodman. Isaiah is the founder of BecomingFinancial.com and MoneyVerbs.com. He is a Certified...
Published 09/30/20