https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses multiple ways to repurpose your existing Social Media Content into fresh content pieces for your Socials. Lauren uses all of these methods to repurpose her own Social Media Content on her accounts - so this isn't theory, it's tried and true. Do a deep-dive into your Insights on Instagram (or whatever analytics you have access to on your Social Media channel of choice) and make a list of high performing content...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren steps you through the process of finding both the margin in your business (and the necessary trust in your Team) to start working more on your business, and less in your business. The First Steps to Working More on Your Business, and Less In It. Handing off some of your Clients to your Team. (This is a gradual process, it simply can't be rushed or you might inadvertently create more work for yourself). Stop People...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren shares 5 Things She Failed at While Growing My Beauty Business. Lauren played it far too safe when she went into her first Commercial Salon Space. She was playing too small. Lauren offered a wide range of services as opposed to going with her gut and niching-down her service offerings.Lauren worked way too much and allowed herself to burn out (on more than one occasion). Lauren lacked solid boundaries with Clients and solid...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses How to Be Confident Showing Up on Your Salon Socials. "Business Owners (and Teams) that focus on consistently showing up on their socials will always do better" ~ Lauren Lappin. "Growth Never Comes from Comfort Zones" ~ Lauren Lappin Pro Tips for Showing Up on Socials. Just Start. With repetition confidence builds.Have some notes in some tangible form - plan it out on paper, tablet, outline, etc.Schedule your...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren answers four great questions from a recent Instagram poll. Is (AICIS) a consideration when importing Lash and Beauty Products into Australia? [ Australian Industrial Chemicals Introduction Scheme (AICIS) https://www.industrialchemicals.gov.au/ ] How should I handle a Team Member leaving and starting their own Salon in the same town, or local area? What to say to Clients when a Team Member leaves? How do we create a work...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren answers four great questions from a recent Instagram poll. How do I sell to the Client without feeling like I'm pushing too much on them and/or making them feel uncomfortable during the Sales Interaction?How can Salon Owners and Employees save time on taking, tracking and reading Client Notes?How does Lauren deal with (and minimise) Allergic Reactions in her Salon? [ please note: this is not Medical Advice, and should be...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren speaks to a very tough (yet common) question she is asked by busy Salon Owners: How does Lauren balance being a Business Owner and a Mum? Myth-busting >>> "You can be a great Business Owner, and a great Mum. You can have both!" How Lauren Does It. Sharing the load with (and being thankful for) a Super Supporting Partner.Focus on your Time Management. (Go here for more Eps about >>> Time...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren shares 5 Time Management Hacks for Peak Productivity. Get clear on your priorities. "If the ladder is not leaning against the right wall, every step we take just gets us to the wrong place faster" ~ Stephen Covey.Time Blocking. "The calendar is mightier than the To-do List" ~ Unknown.Understand Parkinson's Law. (Parkinson's Law is the adage that work will expand to fill the time allotted for its completion). Make NO your...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses how important it is to Build Customer Loyalty in Your Beauty Business. Stop focussing on attracting New Clients, and focus on optimising your current offerings and even more importantly increasing your Client Retention Rate. (You need to master looking after people, and making your Current Clients feel welcome and appreciated). Communication (from Confirmation; to Reminders; to the Salon Experience; to Follow Up)...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses the differences between being the Business Owner and being an Employee in Your Business. How Lauren Moved from Employee IN her business, to Owner OF her Business. Recognising that if your business can't continue to operate without your ongoing physical presence, you're operating as an Employee (or Manager) in your Business, and not as the Owner of your business.Refocus your resources (over time) on training...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses 3 Reasons Why Your Business Isn't Profitable. You're NOT retaining Clients.Your pricing is aren't high enough. (You need to examine all of your costs and the wage you want to earn, and set your pricing accordingly).Your spending is outpacing your cash flow. (You need to focus on increasing your incoming revenue and/or reducing your spending/outflows). Allure's Instagram:...

https://laurenlappin.com.au/salon-goals In this week's episode Lauren discusses how she is approaching 2024 in her own life and business, while sharing loads of strategies to have a bigger and better 2024 yourself. Set GOALS for your life and business.Break those GOALS down into their component parts.Have your GOAL(s) posted somewhere visible and make it amazing.Andy Frisella's Power List https://andyfrisella.com/blogs/realaf-podcastFocus on Needle Moving Activities. Change-up your...

https://www.instagram.com/laurenlappin_ Find Our More About the New & Improved Salon Goals >> https://laurenlappin.com.au/salon-goals In this week's episode Lauren speaks Business Growth, ADHD, the Value of Coaching (plus much much more) with Torquay based Salon Owner and Entrepreneur, Sarah Perovich from @sassme_x & @sassme_bysarah Allure's Instagram: https://www.instagram.com/allure_lashbeautybar Everything Lauren Lappin: https://www.laurenlappin.com.au .... This Episode was...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses How to Get Your Clients to Take You More Seriously. Have a Professional/Online Booking System. (This system needs to send out confirmations and reminders). You need to be collecting Booking Fees and/or Card Details. (Clear instructions around cancellations and no-shows will make your Clients respect your time more than they perhaps would otherwise).You need to be able to take Electronic Payments, both online and...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses the potentially controversial topic of Adding Another Income Stream to Your Business. You Don't Have to Follow the Standardised "Lash Artist Lifecycle". Working Solo from home, or Renting Space in a someone else's space.Moving Into your own commercial space.Building your own Team.Become a Lash Trainer.**Start your own Lash Brand **. • 'Not everyone is built to be Lash Trainer and/or an e-Commerce Business Owner'....

https://www.instagram.com/laurenlappin_ In this week's episode Lauren answers three great questions from a recent Instagram poll. Are Lauren's staff Employees or Contractors? And how are they incentivised (if at all)?Should you speak openly about your successes in front of (or with) your staff?Is moving to a more visible and highly trafficked physical location worth the extra rental costs, and other potential increased costs? Allure's Instagram:...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses Failure in Business, and How to Tell if your Business is Failing. "I don't believe in Failure, particularly in Business" ~ Lauren Lappin. "Failure in Business is at its core, a choice you're making as the Business Owner. The only way you can definitely fail, is to Quit!" ~ Lauren Lappin. "The World just doesn't happen to you; you always have some degree of agency in your Life and Business" ~ Lauren...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren tackles the time old question, Does Adding More Services to Your Menu = More Clients? • "When I see a Salon that appears to be offer everything, my first reaction is think that they're most likely not going to be amazing at any of these things; as they're not doing these services often enough to be great at all of them". ~ Lauren Lappin • "Too many services can both water-down what you're best known for, and also...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses why First Impressions Matter so much in your service-based business. Keep top-of-mind while listening to this episode that you're in the Business of Selling Beauty. Have a Beautiful Uniform. Flattering, tidy, and well-cared-for uniforms create a sense of professionalism, and as a bonus, a great uniform is a highly effective visual branding asset (online and off).Have a Personal Presentation Policy. Set the...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses 5 Ways to Make More in Your Beauty Business Now. And as Lauren would say: "Who doesn't want to make some more money in their business?" 5 Ways to Make Money in your Beauty Business: Embrace Email Marketing, and look into some basic email automations to optimise your Client follow-up. Use SMS Marketing for timely updates, and limited time offers. (People are more likely to check their text messages as soon as they...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses the 4 Sings That You Might Be Ready to Hire sTAFF. Your Client Retention Rate is at approximately 80%. You're close to being (or are) Booked Out. "You don't want to reach a point of desperation when hiring, that's never good" ~ Lauren Lappin.You're having time management issues, and you're dropping-the-ball on administration tasks. You're close to, or have arrived at, the point of burnout.You're turning away new...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses the 5 Things We Need to Normalise in the Beauty Industry. Not hitting 6 Figures in your first year.Not feeling excited about work.Losing friends because you "work too much".Not wanting to show up on Socials every day.Feeling like you want to give up. Allure's Instagram: https://www.instagram.com/allure_lashbeautybar Everything Lauren Lappin: https://www.laurenlappin.com.au .... This Episode was Recorded and...

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses how her role has changed as a Salon Owner since 2016. Lauren shares her how letting go of her ego, learning to trust others and delegate to other, and the implementation of her Salon's Policies & Procedures Manual have powered her evolution in business and life. Ep. 06: Outsourcing. The path to reclaiming your time and maximising your life (and business)....

https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses why you need to Stop Being Afraid to Hire! "Not everyone is like you. And the sooner that you realise this, the more comfortable you're going to feel when hiring people in your business". ~ Lauren Lappin. "If you get a few good years service out of a highly productive Team Member (and they do decide to leave) how is that a loss?" ~ Lauren Lappin. "If you're holding back on sharing all your knowledge with your...