Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling...

Are you struggling to get customers through your evergreen sales funnel? What if you could have a chat about it with a master of persuasion, a sales psychology buff, and an evergreen funnel specialist? That’s exactly what we have on this episode of the Launch Lab podcast! My friend, and special guest Jackie Muscat, joined me to discuss just why your evergreen funnel isn’t converting! Jackie answered all of my questions about webinars, ad content, webinar signup pages, how to reach your...

Are you an introvert who feels as though building an awesome and profitable business is out of your reach? You know the feelings I mean… You’re scared to put yourself out there. You start with the best of intentions but freeze up. You might already have a business and do your best to avoid marketing activities. If that all sounds like you, I have some great news for you! You can grow a successful business, online or offline, even if you’re an introvert The success club isn’t just for the...

Stick to the emotional rollercoaster and stress of live launching….or automate the whole shebang and put it on evergreen? The thought of "passive" income and having sales come in on autopilot can be tempting. But is live launching or evergreen best for YOUR business? In this episode of The Launch Lab Podcast, I’ll this walking you through this very question, AND focusing on what you need to consider before you make the shift to automation and evergreen! Do you keep finding you get...

Posts... stories... Reels.... IGTV... Instagram can be a bit of a minefield if you don't know what you should be posting AND that can lead to that little problem that hits so many of us - known as "social media paralysis"! Just the changes to Instagram alone can leave you feeling overwhelmed!  And this is where my special guest, Samantha Parker, comes in.  Sam has an incredible skill set and talent when it comes to making the most out of Instagram. Not only as a platform for marketing and...

Do you struggle to know where to start when it comes to "all things tech" in your business? You want to generate leads and send them on the journey to becoming paying customers, BUT you don't quite know how to do it! Meet today's special guest, Toni Martin. Toni is an absolute ninja when it comes to the tech side of the customer experience! Between setting up funnels, marketing systems, and making entrepreneurs feel like they can truly succeed! In this episode of The Launch Lab Podcast,...

How do you make sure that your business is still around in ten years time? How do you ensure that your business not only has the resilience to stick around, but also to fund the lifestyle you want to live? Today I am joined by an amazing lady, who is also fast becoming a good friend Karen Kissane.  And in this episode we're diving into how you set up a business that will truly stand the test of time AND compliment the life you aspire to have! We get into quite a few fun and fascinating...

How do I start a podcast? What do I talk about in my episodes? How do I grow my podcast? How do I get more podcast listeners? These are just a few of the questions that get answered when Lynsay Gould takes the microphone in the Launch Lab Podcast! In this episode, I took full advantage of having a tried, tested and true podcast and business coach on the show and ask all of the questions that I’ve been dying to get the answers to (which happens to be one of the benefits of having a podcast...

Ever found yourself struggling to find the balance between HELPING people who need your services, and MAKING sales? Or have you sat there worrying that your price is too high? Or that you don’t have enough bonuses? How often do you feel as though your energy changes the second you ask for the sale? If any of these questions brought you out in chills because they are way too familiar, then you need to listen to this episode as I am joined by special guest Catherine Watkin!  In this episode...

How many times have you asked yourself: How do I grow my Facebook group? How do I get more engagement within my Facebook group? And once I've done that, how do I sell to my Facebook group? This week, I'm joined by special guest, Christina Jandali. And in this episode of The Launch Lab podcast, Christina and I discuss growth strategies, creating the perfect engagement posts, and when to be making offers to your group! So if you're always asking yourself HOW to truly leverage your Facebook...

When we look back at launches that didn’t go 'to plan', we tend to think it was something major that knocked the entire thing off course. But... that's not always the case! This week, I'm here to share something that was pretty small, that had a much bigger impact than I ever could have imagined. In this episode, I’m sharing the results of a launch from October 2020, and what happened when replicated that launch in April 2021. Before you dive in, all I will say is that what seemed like...

Is Apple’s iOS14 the real reason your ads aren’t working? The unpopular truth, is that your ad results might not have anything to do with iOS14. Before you get yourself worked up over what could be happening with your latest Facebook ad results, have a listen to this episode to discover the 3 ways to check whether iOS14 is playing havoc with your results, and what you can do about it if it isn’t!   [3:05] Has the landscape of Facebook ads changed? [5:30] Is iOS14 to blame for the issues...

Are trolls popping up on your posts? And not just popping up, but getting you down too?  You know who I mean... the people who show up in the comments on your ads and do their best to tear you down? The ones who offer no value and just exist to be hurtful in comments and make you miserable? If these comments get you down and make you doubt yourself, I want you to listen - this is your time to do something about it! In this episode, I’m sharing my best tactics against nasty trolls! We'll...

Why did my launch fail? Why did no one show up? Should I even bother trying this again?  If these questions are going through your head​, you may have recently experienced a launch that just didn’t measure up to your expectations! , you may have recently experienced a launch that just didn’t measure up to your expectations!  If that’s the case, then this episode is definitely one that you’ll want to hit play and listen to. Launches don’t always go as planned… and it can be for any number...

Let me ask you a question... do you sound like this when it comes to your Facebook ads? "My Facebook ads just DON'T work! Why can’t I get my ads to work? Do you feel like you're at your wits end trying to figure out what could be going wrong? I'm here to stop you from tearing your hair out with this episode! How? Well, I'm breaking down 7 of the biggest issues that could be stopping you from getting your ads working as they should! Plus, I'm sharing exactly how to determine which...

Ever wish you could ditch the tyre kickers and freebie hunters, and find more people who actually want to BUY from you?   That’s exactly what my special guest, Shaa Wasmund, is here to help you with this week. She’s discovered a super simple way to bring BUYERS into your business instead of BROWSERS. And it’s something that ANY course creator can do!   Shaa is the author of the number one bestsellers How To Fix Your Sh*t, Do Less, Get More and Sunday Times Bestseller, Stop Talking, Start...

Struggling to target your Facebook Ads?  Wondering how big your audiences should be? Or even where to start with choosing the best audiences for your ads?   If you want your ads to perform well and get you a result… getting them in front of the right people is crucial. So knowing how best to target your ads is key to your success!    I’ll be diving into this topic in this episode of the Launch Lab Podcast, and sharing my top tips for targeting your Facebook ads effectively in 2021.   ...

When do you start talking about a launch?  When do you start telling people about your launch?  How can you prepare your audience for a launch?  If you need answers to these questions, I've got you covered. I'm going to be giving you a few ideas for content that will help you show up before your launch takes action. So stay tuned and grab your earbuds! In This Episode We’ll Be Covering:   [1:39] How can I get folks to know my launch is happening? You should be planning early for your...

In this week's episode of The Launch Lab Podcast, we are joined by Tameka Allen to discuss the top 6 online course launch mistakes. Tameka Allen is the owner of Allen Digital Group. Allen Digital Group is a boutique project management consultancy based in Houston, Texas. She partners with business owners to help them launch their online courses, memberships, and coaching programs! Their mission is to create a seamless, stressless online launch experience. Today, we are going to be talking all...

In this week's episode of The Launch Lab Podcast, we are talking all about Apple’s iOS 14 changes and the impact it's going to have on ad managers along with Facebook ad managers. It has definitely been looking very confusing and very frustrating for a lot of advertisers out there. Today, I am going to give you a high-level overview of the essential actions you need to take right now so that your ads don't run with glitches.    Some of the topics we will be diving into include:   Apple’s...

In this week's episode of The Launch Lab Podcast, I am joined by Bob Regnerus! Bob is an expert in the area of Facebook Advertising and Deep Funnel Marketing™ strategies. He is also the Co-Founder of Feedstories, a digital marketing expert, and author of five books! Today, we are going to be talking all about Facebook ads and how you can implement them as a beginner.    Some of the topics we will be diving into include:   Bob's Mantra: The right content, to the right audience, at the...

If you’ve been on Facebook, or any other social media platform lately, I’m sure you’ve seen a post or two (or two hundred) about Clubhouse! You might have already dived straight in to see what it’s all about. Or, you could be one of the people who is trying to avoid it all!  It doesn't matter which side you're sat on, you'll be asking the same question... Is Clubhouse here to stay or is it just a passing craze? I'll be diving into this exact question in this episode of the Launch Lab...

What is happening to Facebook advertising with Apple making changes to their operating system? With iOS 14 rolling out, there are a few things you will need to consider where Facebook ads are concerned so that you stay ahead of the game and bring in those hot leads and conversions! In this episode we're exploring what Facebook and Apple have been saying about the update; and covering a few of the likely outcomes that may come from the move to iOS 14. Plus, what you can be doing now to...

Why are trademarks important? Which trademarks should you be prioritizing in your business?  How often have you found yourself asking these questions? In this weeks’ episode I was joined by special guest (and good friend) Joey Vitale; to discuss trademarks, registration marks and copyright.  Joey is going to walk you through what feels like a (legal) minefield with ease, so that you can stay safe and thrive!     In this episode you will learn: [3:30] The reason Joey Vitale is a great...