What does it take to build a global brand from scratch at a 90,000-person startup? We discussed this and more with Lisa Gilbert, VP of Global Marketing at Kyndryl. (0:00) Introduction (0:49) Working 20+ years at IBM (3:58) Choosing career paths and knowing who you are (6:25) Joining Kyndryl and lessons learned (12:20) The power and importance of branding (15:00) Balancing brand consistency with localization (17:45) Activating employees to become brand ambassadors (21:07) Scrappy marketing strategies (25:33) Proudest moment at Kyndryl (26:42) Strategy and process for creating content (30:14) Learning new skills as a marketer Learn more: ⁠https://generogrowth.com/⁠ ⁠https://www.kyndryl.com/⁠ ⁠https://www.linkedin.com/in/lisagilbertcmo/⁠